Bruno Miguel Sousa

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.
Showing 41-60 of 327 items.
ResearchersTitleYear
 
Bruno Miguel SousaSocially Responsible Marketing and Children's Health: Preliminary Insights2024
Bruno Miguel SousaExploring the connection between population health management and patient-centered care in the healthcare marketing mix2024
Bruno Miguel SousaGastronomy, cheese, and the contributions of maketing to territorial identity: A proposal for an exploratory study on "Queijo da Serra" (Portugal)2024
Manuel José Serra da Fonseca, Bruno Miguel SousaThe fashion consumer's attitude when confronted with communication actions of social causes and their influence on the purchase decision2024
Bruno Miguel SousaThe importance of relational marketing in health and wellness tourism: A study applied to the northern euroregion of Portugal and Galicia2024
Bruno Miguel SousaThe Importance of International Volunteering for the Tourist Destination Image: Case Study in Barcelos (Portugal)2024
Bruno Miguel SousaA preliminary study on ethics and sustainability in hospitality employer branding2024
Bruno Miguel SousaImpact of documentaries on the identity and sustainability of territories-exploratory study by MDOC Melgao International Documentary Festival2024
Bruno Miguel SousaExploring the outcomes of digital marketing on historic sites' visitor behaviour2024
Bruno Miguel Sousa, Ricardo Alexandre Fontes CorreiaPlace Knowledge Management in Promoting Gastronomic Tourism and Regional Development: A Case Study Applied to the Lampreia Festival in Portugal2024
Bruno Miguel SousaThe role of employer branding andinternal marketing in talent attraction and retention: anappliedstudy in a Portuguese metallurgical industry2024
Bruno Miguel SousaThe Importance of Foreign Language Mastery in the Tourism Sector2024
Bruno Miguel SousaAttachment Theory and Sense of Place for Visitors to Kazbegi National Park2024
Bruno Miguel SousaTechnologies Applied to Tourism Marketing: A 10 Years Systematic Literature Review2024
Bruno Miguel Sousa, Maria Alexandra Pereira da Silva Malheiro, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa Liberato, Pedro Carvalho, Elsa Esteves , Cristina Isabel Lourenço RodriguesLiterary Tourism: Literature Developments and Research Lines from 2015 to 20202024
Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa LiberatoDiversity in Tourism Demand and the Revisiting of Sustainable and Pilgrimage Destinations: An Approach to the Ways of St. James2024
Bruno Miguel SousaToward a scale to assess the emotional intelligence and internal marketing of business employees in Portugal2024
Bruno Miguel Sousa, Pedro Manuel da Costa LiberatoCitybranding: Generation of Brands in the Cities of Mindelo and Praia, Cape Verde2024
Bruno Miguel SousaEmotional Intelligence and Internal Marketing as Determinants of Job Satisfaction and Satisfaction with Life among Portuguese Professionals2024
Bruno Miguel SousaIndustrial tourism and literary tourism: Niche marketing perspective and regional development2024