Articles

Showing 1-20 of 96 items.
ResearchersTitleYear
 
Bruno Miguel SousaThe Impact of CSR Dimensions on Customer Loyalty, Brand Image, and Satisfaction in the Hospitality and Tourism Sector: The Role of Customer Trust and Perceived Value2025
Bruno Miguel SousaEntrepreneurship and self-service technologies as a driver of customer loyalty to the retailer during the COVID-19 pandemic2025
Bruno Miguel Sousa, Francisco Gonçalves The Relationship between Sports Clubs and Regional Development: Destination Management in Barcelos (Portugal)2025
Bruno Miguel SousaDelivering tomorrow today: The role of cutting-edge technologies such as Artificial Intelligence in drones in shaping new business models2025
Bruno Miguel SousaPurchasing Decisions with Reference Points and Prospect Theory in the Metaverse2025
Manuel José Serra da Fonseca, Bruno Miguel SousaFrom Values to Intentions: Drivers and Barriers of Plant-Based Food Consumption in a Cross-Border Context2025
Manuel José Serra da Fonseca, Bruno Miguel SousaThe Internationalization of the Portuguese Textile Sector into the Chinese Market: Contributions to Destination Image2025
Bruno Miguel SousaThe Sustainability Consciousness Questionnaire: Validation Among Portuguese Population2025
Bruno Miguel SousaThe Importance of International Volunteering for the Tourist Destination Image: Case Study in Barcelos (Portugal)2024
Bruno Miguel SousaImpact of documentaries on the identity and sustainability of territories-exploratory study by MDOC Melgao International Documentary Festival2024
Bruno Miguel SousaExploring the outcomes of digital marketing on historic sites' visitor behaviour2024
Bruno Miguel SousaThe role of employer branding andinternal marketing in talent attraction and retention: anappliedstudy in a Portuguese metallurgical industry2024
Bruno Miguel SousaToward a scale to assess the emotional intelligence and internal marketing of business employees in Portugal2024
Bruno Miguel SousaEmotional Intelligence and Internal Marketing as Determinants of Job Satisfaction and Satisfaction with Life among Portuguese Professionals2024
Bruno Miguel SousaUnderstanding the Role of Brand Attachment in the Automotive Luxury Brand Segment2024
Bruno Miguel SousaThe Dark Side of the Brand and Brand Hate: A Review and Future Research Agenda2023
Bruno Miguel SousaEthics and Sustainability in Hospitality Employer Branding2023
Manuel José Serra da Fonseca, Bruno Miguel SousaAssessing the Impacts of Internal Communication: Employer Branding and Human Resources2023
Bruno Miguel SousaThe (wasted) potential of digital communication in low-density destinations: the case of three Portuguese municipalities2023
Manuel José Serra da Fonseca, Bruno Miguel SousaAssessing the Impacts of Internal Communication: Employer Branding and Human Resources.2023