Books/Book chapters

Showing 1-20 of 72 items.
ResearchersTitleYear
 
Bruno Miguel SousaThe importance of relational marketing in health and wellness tourism: A study applied to the northern euroregion of Portugal and Galicia2024
Bruno Miguel SousaA preliminary study on ethics and sustainability in hospitality employer branding2024
Bruno Miguel SousaMetaverse and NFT Market as AI Disruptive Technology for Digital Luxury Brands2024
Aida Carvalho, Bruno Miguel SousaEncouraging sustainable practices and behaviors in tourism consumers and hotel management: Ca Valley Region2024
Bruno Miguel Sousa, Ricardo Alexandre Fontes CorreiaPlace Knowledge Management in Promoting Gastronomic Tourism and Regional Development: A Case Study Applied to the Lampreia Festival in Portugal2024
Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa LiberatoDiversity in Tourism Demand and the Revisiting of Sustainable and Pilgrimage Destinations: An Approach to the Ways of St. James2024
Bruno Miguel Sousa, Pedro Manuel da Costa LiberatoCitybranding: Generation of Brands in the Cities of Mindelo and Praia, Cape Verde2024
Bruno Miguel SousaThe importance of internal marketing in achieving job satisfaction and organizational success2024
Bruno Miguel SousaCurrent digital healthcare and wellness tourism: Preliminary study in the cross-border context2024
Bruno Miguel SousaIndustrial tourism and literary tourism: Niche marketing perspective and regional development2024
Bruno Miguel SousaExploring the relationship between CRM Tools, AI, and Big Data: A systematic review2024
Bruno Miguel SousaThe role of health marketing in the dissemination of AI and ML Application in Preventive Health2024
Bruno Miguel Sousa, Jessica Patrícia Miranda FerreiraThe importance of internal marketing in companies and its relation with happiness at work2024
Bruno Miguel SousaRural tourism and wine experience: Preliminary insights on a niche marketing approach2024
Bruno Miguel SousaDigital marketing, artificial intelligence, and online social networks in tourism: Case of the municipality of amares (Portugal)2024
Manuel José Serra da Fonseca, Bruno Miguel SousaMunicipal communication, governance, and the role of the local community: A case study in Guimares (Portugal)2024
Manuel José Serra da Fonseca, Alexandrino Manuel Oliveira Ribeiro, Bruno Miguel SousaRelational marketing applied to the banking sector in Portuguese context2024
Paula Odete Fernandes, Bruno Miguel SousaRelationship management between consumers and suppliers: An exploratory approach2024
Bruno Miguel SousaSustainability and Corporate Social Responsibility in the Portuguese Tourism Context: A Preliminary Study2023
Bruno Miguel SousaBrand love as a trigger of sport tourism: A study in Portuguese football2023