Books/Book chapters

Showing 1-20 of 105 items.
ResearchersTitleYear
 
Bruno Miguel SousaDigital Technologies, Employee Well-Being, and Internal Marketing: Strategies for Sustainability and Global Competitiveness2026
Bruno Miguel SousaDestination Marketing and Communication in Tourism: Passos Pelo Mundo2026
Bruno Miguel SousaBrand Management and Communication in Travel Agencies: A Case Study in the Portuguese Context2026
Bruno Miguel SousaPREFACE2026
Bruno Miguel SousaA Cross- Regional Analysis of Diversity and Inclusion in Marketing for Global Generation Z2026
Bruno Miguel SousaInternal Marketing and Competitiveness in Hotels: A Case Study in a Greek Context2026
Bruno Miguel SousaAI as Novelty Strategic Management Tool for Future Digital Luxury Brand Events: Metaverse and NFTs Agenda 20302025
Bruno Miguel SousaOrganization of Major Music Events Amid the Climate Crisis: Strategies for Risk Mitigation and Sustainability2025
Bruno Miguel SousaExploring the Future of Tourism in the Metaverse2025
Bruno Miguel SousaThe Impact of Cultural Events on the Identity, Sustainability, and Image of Territories: The Case of MDOC Melgao International Documentary Film Festival2025
Laurentina Maria da Cruz Vareiro, Raquel Bernardette Vale Mendes, Bruno Miguel SousaImpact of Sporting Events on Tourist Destinations: The Case of Braga European City of Sport 20182025
Laurentina Maria da Cruz Vareiro, Bruno Miguel SousaReligious Tourism Events and Insights for AI on International Volunteering: The Case Study of Braga's Holy Week (Portugal)2025
Bruno Miguel Sousa, Pedro Manuel da Costa LiberatoBetween Wings and Emotions: A Brand Evangelism Model for Airlines2025
Bruno Miguel SousaThe Use of the Animal as an Identity Symbol of the Culture and History of Sport Clubs From Northern Portugal2025
Bruno Miguel SousaCorporate Asset Management in Canned Goods Brands: Family SMEs With Longevity - A Preliminary Comparative Study in the Euro- Region Galicia and Northern Portugal2025
Bruno Miguel SousaThe Role of Digital Marketing in Choosing Gastronomic Experiences and Tourist Destinations2025
Bruno Miguel SousaBrand Management and Competitiveness in Tourism: Case Study in Local Accommodation "Romoa Vintage Guest House" (Portugal)2025
Bruno Miguel SousaThe Role of Internal Marketing in Employee Engagement in the Tourism Sector: A Best Practice Guide2025
Bruno Miguel SousaThe Importance of Groups and Events in the Hospitality Sector: Learning for a Sustainable Future in the Portuguese Context2025
Bruno Miguel Sousa, Pedro Manuel Miranda NunesStrategic Management for the Benefit of the Local Community in a Portuguese Context: Sport, Youth, and Citizenship2025