Proceedings

Showing 1-20 of 60 items.
ResearchersTitleYear
 
Bruno Miguel SousaSocial Media Marketing ManagementThe Importance of Planning and Adopting Good Practices for Brand Success: Small and Medium Companies Perspective in the Portuguese Market2026
Manuel José Serra da Fonseca, Bruno Miguel SousaAttitudes of Generations X, Y and Z Towards Corporate Social Responsibility: Impact on Purchase Intention and Perception of Greenwashing2026
Manuel José Serra da Fonseca, Bruno Miguel SousaStrategic Digital Communication for the Sports Modalities of FC Porto2026
Manuel José Serra da Fonseca, Bruno Miguel SousaExploring the Effectiveness of Social Marketing on Blood Donation Engagement in Portugal2026
Bruno Miguel SousaThe Impact of Social Networks on Cultural and Religious Tourism: The Case of the Tibes Monastery (Portugal)2025
Bruno Miguel SousaInternational Volunteering and Regional Development: The Preliminary Study on the Management of Tourist Destinations2025
Bruno Miguel Sousa, Francisco Gonçalves Understanding Employer Branding in Cultural and Creative Tourism: An Exploratory Research2025
Bruno Miguel SousaTourism Marketing in Portugal: Boosting Success Through Geomarketing, IoT and Innovation2025
Manuel José Serra da Fonseca, Bruno Miguel SousaGamification in Digital Marketing for Boosting Tourist Destination Competitiveness: A Case Study2025
Manuel José Serra da Fonseca, Bruno Miguel SousaThe Attitude of Young Portuguese Youth Toward Blood Donation Advertising Campaignsan Exploratory Approach2025
Bruno Miguel SousaCommunicating and Differentiating in the Cultural Context of Fashion Segments2025
Bruno Miguel SousaMuseums and Education: Gamification Applied to the Enhancement of Railway Heritage2025
Bruno Miguel SousaThe Influence of Resilience on the Digital Resilience of Higher Education Students: Preliminary Insights2025
Bruno Miguel SousaThe Importance of Foreign Language Mastery in the Tourism Sector2024
Bruno Miguel SousaAttachment Theory and Sense of Place for Visitors to Kazbegi National Park2024
Bruno Miguel SousaTechnologies Applied to Tourism Marketing: A 10 Years Systematic Literature Review2024
Bruno Miguel Sousa, Maria Alexandra Pereira da Silva Malheiro, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa LiberatoLiterary Tourism: Literature Developments and Research Lines from 2015 to 20202024
Manuel José Serra da Fonseca, Bruno Miguel SousaThe Construction of the Brand Narrative Through the Creation of Corporate Museums2024
Bruno Miguel SousaEthics and Marketing of Social Integration in Cultural, Heritage and Educational Contexts2023
Laurentina Maria da Cruz Vareiro, Bruno Miguel SousaThe Role of Football Clubs as a Driver of Tourism Marketing Management and Local Development: A Preliminary Study in Minho (Portugal)2023