Bruno Miguel Sousa

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.
82

Book/Book chapters
96

Articles
57

Conferences
180

Theses
Showing 341-360 of 415 items.
ResearchersTitleYear
 
Bruno Miguel SousaBook review: Transformational entrepreneurship2019
Laurentina Maria da Cruz Vareiro, Bruno Miguel SousaCriatividade no turismo e envolvimento do visitante: o estudo de caso de Loulé (Portugal)2019
Bruno Miguel SousaAn Approach on Attachment in Public Marketing and Higher Education Management Contexts2019
Bruno Miguel SousaThe role of personal brand on consumer behaviour in tourism contexts: the case of madeira2019
Bruno Miguel Sousa, Maria Alexandra Pereira da Silva MalheiroCompreender o papel das redes sociais no comportamento do consumidor: a perspetiva do setor hoteleiro na região norte2019
Bruno Miguel SousaTowards socially sustainable tourism in cities: local community perceptions and development guidelines2019
Bruno Miguel SousaAn Approach on Place Attachment, Involvement and Behavioural Intentions in Iberian Marketing Contexts: The Case of Galicia-North Portugal Euroregion2019
Bruno Miguel SousaCombat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Security Police (Portugal)2019
Bruno Miguel Sousa, Jessica Patrícia Miranda FerreiraEncouraging the subsistence artisan entrepreneurship in handicraft and creative contexts2019
Bruno Miguel SousaThe role of relationship marketing in behavioural intentions of medical tourism services and guest experiences2019
Bruno Miguel SousaThe role of attachment in public management and place marketing contexts: a case study applied to Vila de Montalegre (Portugal).2019
Bruno Miguel SousaPortugal, the best destination’: the case study of a CSR communication that changed mentalities and increased business performance2019
Bruno Miguel SousaA acessibilidade no etourism: um estudo na ótica das pessoas portadoras de necessidades especiais2019
Bruno Miguel SousaThe role of relational marketing on the consumer buying decision of travel agencies2019
Paula Odete Fernandes, Bruno Miguel SousaGeneric strategies in civil construction companies in the north coast of Portugal: a qualitative approach2019
Bruno Miguel Sousa, Maria Alexandra Pereira da Silva MalheiroMarketing and Social Solidarity: Case Study in Barcelos2019
Bruno Miguel SousaCreative Tourism and Destination Marketing as a Safeguard of The Cultural Heritage of Regions: The Case of Sabugueiro Village2019
Bruno Miguel SousaA afetividade na gestão dos territórios e na fixação da população: uma abordagem ao contexto transmontano português.2019
Bruno Miguel SousaO impacto do marketing relacional na decisão de compra do consumidor das agências de viagem2018
Bruno Miguel SousaO impacto da comunicação digital na mudança de comportamento do consumidor no contexto do marketing social: o caso da Policia de Segurança Publica2018