Bruno Miguel Sousa

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.
82

Book/Book chapters
96

Articles
57

Conferences
180

Theses
Showing 301-320 of 415 items.
ResearchersTitleYear
 
Bruno Miguel SousaO BRAND ATTACHMENT E AS MARCAS DE COMERCIO ONLINE: UMA ABORDAGEM AOS CONSUMIDORES2019
Bruno Miguel SousaA IMPORTÂNCIA DO MARKETING TERRITORIAL E A PERCEÇÃO DOS AGENTES E RESIDENTES. UM ESTUDO APLICADO2019
Bruno Miguel SousaO sexismo na publicidade: Perceção do consumidor e influência na decisão de compra2019
Bruno Miguel SousaA influência do branding e da comunicação no brand attachment e comportamento do consumidor: um caso de estudo Super Bock2019
Bruno Miguel SousaA responsabilidade social corporativa e o marketing de relacionamentos: uma abordagem à Delta Cafés2019
Bruno Miguel SousaO papel do marketing mix das marcas alimentares biológicas no comportamento e na educação dos consumidores2019
Bruno Miguel SousaEstabelecimento de parcerias e de sourcing junto de parceiros em mercados emergentes: Estudo exploratório no Sector Têxtil2019
Bruno Miguel SousaResponsabilidade Social Corporativa no campo do Marketing Desportivo: estudo aplicado ao S.C. Braga2019
Bruno Miguel SousaESTRATÉGIA E ATRATIVIDADE NO SETOR DA CONSTRUÇÃO CIVIL: UMA ABORDAGEM AO CONTEXTO PORTUGUÊS2019
Bruno Miguel SousaO papel da afetividade na promoção do turismo gastronómico e valorização do território: um estudo de caso aplicado ao Festival da Lampreia no Município de Penafiel2019
Bruno Miguel SousaO IMPACTO DO MARKETING CULTURAL NA GESTÃO DE RELACIONAMENTOS E FIDELIZAÇÃO DE PÚBLICOS: O CASO DO CARTÃO QUADRILÁTERO CULTURAL2019
Bruno Miguel SousaO PAPEL DOS FATORES TÉCNICOS E RELACIONAIS NA CONFIANÇA E NA PREDISPOSIÇÃO PARA O COMÉRCIO ONLINE: UM ESTUDO NA ÓTICA DO CONSUMIDOR2019
Bruno Miguel Sousa'Portugal, the best destination': The case study of a CSR communication that changed mentalities and increased business performance2019
Bruno Miguel SousaThe role of attachment in public management and place marketing contexts: A case study applied to Vila de Montalegre (Portugal)2019
Bruno Miguel SousaThe role of service quality in predisposition for portuguese online commerce2019
Bruno Miguel Sousa, Maria Alexandra Pereira da Silva MalheiroUnderstanding the role of social networks in consumer behaviour: A perspective of the hotel sector in the northern region2019
Paula Odete Fernandes, Bruno Miguel SousaTrust and perceived risk in consumer behaviour: A preliminary study in electronic commerce2019
Paula Odete Fernandes, Bruno Miguel SousaThe cultural marketing in the relational management: A preliminary Minho cultural approach2019
Bruno Miguel SousaPortugal, the best destination': the case study of a CSR communication that changed mentalities and increased business performance2019
Bruno Miguel Sousa, Maria Alexandra Pereira da Silva MalheiroThe role of events in the management of vistors expectatios: A preliminary research2019