Bruno Miguel Sousa | Semiotics and e-branding in tourism communication: Study of the covers of digital magazines in the pandemic period COVID-19 | [Semiótica e e-branding em comunicação de turismo: Estudo das capas de revistas digitais no período pandémico COVID-19] | 2020 |
Bruno Miguel Sousa | The role of digital communication in changing population behaviors and regional development | [O papel da comunicação digital na mudança de comportamentos dos cidadãos em benefício da comunidade local] | 2020 |
Bruno Miguel Sousa | The role of technology in monitoring good practices for accessible tourism in the city of braga (Portugal) | [O papel da tecnologia na monitorização de boas práticas para o turismo acessível na cidade de braga (Portugal)] | 2020 |
Bruno Miguel Sousa | The relationship between experiential marketing and determinants of quality service in the banking market | 2020 |
Bruno Miguel Sousa | Heterogeneity of motivations and conflicts in pilgrim-to-pilgrim interaction: A research on the way of Saint James | 2020 |
Bruno Miguel Sousa | The quality of communication and fake news in tourism: A segmented perspective | 2020 |
Laurentina Maria da Cruz Vareiro | Satisfaction with Braga (Portugal) and recommendation: A comparison between information coming from relatives/friends and from other sources | 2020 |
Laurentina Maria da Cruz Vareiro | Hotel perception and attitude towards the LGBT market: The case of Northern Portugal | 2020 |
Bruno Miguel Sousa | Employer branding applied to smes: A pioneering model proposal for attracting and retaining talent | 2020 |
Vânia Natércia Gonçalves Costa | Tourism and air transport - an economic evaluation of the Oporto Airport expansion project | 2020 |
Bruno Miguel Sousa | The Role Of Attachment In Emigrants Tourism Destination Choice: A Perspective On Ethnic Tourism | 2020 |
Carlos Rompante da Cunha, Elisabete da Anunciação Paulo Morais | A importância do marketing digital na hotelaria: caso de estudo do Hotel Turismo São Lázaro = The importance of digital marketing in hospitality: case study of Hotel Turismo São Lázaro | 2020 |
Carlos Rompante da Cunha, Elisabete da Anunciação Paulo Morais, Vítor José Domingues Mendonça | Using mobile devices and apps to assist the elder population in rural areas and generate business opportunities | 2020 |
Orlando Manuel Martins M. Lima Rua | Relationship marketing and intangible resources: The mediating effect of loyalty | 2020 |
Fernanda Amélia Fernandes Ferreira, Fernando Flávio Ribeiro Oliveira Ferreira | Licensing under Cournot vs Bertrand competition | 2020 |
João Paulo Vieito | Proactive government intervention, board gender balance, and stakeholder engagement in China and Europe | 2020 |
João Paulo Vieito | Stock exchange mergers: a dynamic correlation analysis on Euronext | 2020 |
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa | Um olhar exploratório sobre o Turismo Voluntário | 2020 |
Ricardo Alexandre Fontes Correia | Rota dos Vinhos de Trás-os-Montes: Uma Proposta de Desenvolvimento | 2020 |
Isabel Maria Lopes | Impact of brand loyalty and online impulse buying on the consumer’s attitude towards the brand | 2020 |