Books/Book chapters

Showing 1-20 of 242 items.
ResearchersTitleYear
 
Bruno Miguel Sousa, Pedro Manuel da Costa LiberatoBetween Wings and Emotions: A Brand Evangelism Model for Airlines2025
Bruno Miguel SousaThe Use of the Animal as an Identity Symbol of the Culture and History of Sport Clubs From Northern Portugal2025
Bruno Miguel SousaCorporate Asset Management in Canned Goods Brands: Family SMEs With Longevity - A Preliminary Comparative Study in the Euro- Region Galicia and Northern Portugal2025
Bruno Miguel SousaThe Role of Digital Marketing in Choosing Gastronomic Experiences and Tourist Destinations2025
Bruno Miguel SousaBrand Management and Competitiveness in Tourism: Case Study in Local Accommodation "Romoa Vintage Guest House" (Portugal)2025
Bruno Miguel SousaThe Role of Internal Marketing in Employee Engagement in the Tourism Sector: A Best Practice Guide2025
Bruno Miguel SousaThe Importance of Groups and Events in the Hospitality Sector: Learning for a Sustainable Future in the Portuguese Context2025
Bruno Miguel Sousa, Pedro Manuel Miranda NunesStrategic Management for the Benefit of the Local Community in a Portuguese Context: Sport, Youth, and Citizenship2025
Bruno Miguel SousaMarketing Complexity of Smart Consumer Products to Global Millennial Segments2025
Bruno Miguel SousaChallenges of Consumer-Based Health Tourism Market Segmentation: Towards Tourists' Emotions2025
Manuel José Serra da Fonseca, Bruno Miguel SousaDrive the Purchase Intentions of Generation X and Z Tourists through Marketing Activities2025
Elvira Pacheco VieiraEmpowering Development With Strategic Accounting: Organizational, Economic, and Sustainable Impacts2025
Luísa LopesEnhancing Green Capability in the Hospitality Sector Through Nudging: A Conceptual Framework2025
Bruno Miguel SousaMatera -From Abandonment to Rebirth: Impacts and Opportunities of the 2019 European Capital of Culture2025
Bruno Miguel SousaArtificial Intelligence in Higher Education: Institutional Marketing Strategies for Engagement and Global Expansion2025
Manuel José Serra da Fonseca, Bruno Miguel SousaLuxury Brands in the Real Estate Sector in Portugal: Understanding the Relationship Between Brand and Consumer Loyalty2025
Laurentina Maria da Cruz Vareiro, Raquel Bernardette Vale Mendes, Bruno Miguel SousaDisasters, trauma and tourism: the effect of the COVID-19 pandemic on tourist behavior and post-crisis context2025
Luísa LopesCommunity-Based Sustainable Tourism Development and Green Marketing2025
Ricardo Alexandre Fontes CorreiaRedefining the future of digital marketing with virtual influencers2025
Ricardo Alexandre Fontes CorreiaFrom human to posthuman: The strategic role of virtual influencers in contemporary marketing2025