Books/Book chapters

Showing 1-20 of 262 items.
ResearchersTitleYear
 
Catarina FernandesPolicies to Promote Inclusion in Municipalities of Intermunicipal Community of Terras de Trs-os-Montes (CIM-TTM): An Innovative Proposal2026
Catarina FernandesExploring the Corporate Social Responsibility of Small and Medium Enterprises in the Hospitality Sector2026
Luísa LopesDIGITAL MARKETING IN HEALTH AND WELLNESS TOURISM2026
Bruno Miguel SousaDigital Technologies, Employee Well-Being, and Internal Marketing: Strategies for Sustainability and Global Competitiveness2026
Bruno Miguel SousaDestination Marketing and Communication in Tourism: Passos Pelo Mundo2026
Bruno Miguel SousaBrand Management and Communication in Travel Agencies: A Case Study in the Portuguese Context2026
Bruno Miguel SousaPREFACE2026
Bruno Miguel SousaA Cross- Regional Analysis of Diversity and Inclusion in Marketing for Global Generation Z2026
Bruno Miguel SousaInternal Marketing and Competitiveness in Hotels: A Case Study in a Greek Context2026
Elisabete da Anunciação Paulo Morais, Luísa LopesThe Impact of Artificial Intelligence on Digital Marketing2026
Luísa LopesDark Tourism Management and Development: An Exploratory Analysis2025
Bruno Miguel SousaAI as Novelty Strategic Management Tool for Future Digital Luxury Brand Events: Metaverse and NFTs Agenda 20302025
Bruno Miguel SousaOrganization of Major Music Events Amid the Climate Crisis: Strategies for Risk Mitigation and Sustainability2025
Bruno Miguel SousaExploring the Future of Tourism in the Metaverse2025
Bruno Miguel SousaThe Impact of Cultural Events on the Identity, Sustainability, and Image of Territories: The Case of MDOC Melgao International Documentary Film Festival2025
Elvira Pacheco VieiraBridging the Gap: Tailoring Employer Branding Tactics for Diverse Generations in Talent Acquisition2025
Laurentina Maria da Cruz Vareiro, Raquel Bernardette Vale Mendes, Bruno Miguel SousaImpact of Sporting Events on Tourist Destinations: The Case of Braga European City of Sport 20182025
Laurentina Maria da Cruz Vareiro, Bruno Miguel SousaReligious Tourism Events and Insights for AI on International Volunteering: The Case Study of Braga's Holy Week (Portugal)2025
Bruno Miguel Sousa, Pedro Manuel da Costa LiberatoBetween Wings and Emotions: A Brand Evangelism Model for Airlines2025
Bruno Miguel SousaThe Use of the Animal as an Identity Symbol of the Culture and History of Sport Clubs From Northern Portugal2025