Proceedings

Showing 1-20 of 41 items.
ResearchersTitleYear
 
Manuel José Serra da FonsecaNation Branding in a Digital Post-COVID World: The Cases of Portugal and Brazil2026
Manuel José Serra da Fonseca, Bruno Miguel SousaExploring the Effectiveness of Social Marketing on Blood Donation Engagement in Portugal2026
Manuel José Serra da FonsecaThe Influence of Digital Platforms and Influencers on the Travel Decisions of Brazilian Tourists2025
Manuel José Serra da FonsecaTourist Motivation: Internal and External Factors in the Travel Decision of Brazilian Tourists2025
Paula Odete Fernandes, Manuel José Serra da Fonseca, Nuno Adriano Baptista RibeiroThe Impact of Social Media on Homebuying Behaviour in Georgia2025
Manuel José Serra da Fonseca, António Borges FernandesDigital Innovation in Health Care: Addressing Medication Non-adherence2025
Manuel José Serra da Fonseca, Bruno Miguel SousaGamification in Digital Marketing for Boosting Tourist Destination Competitiveness: A Case Study2025
Manuel José Serra da FonsecaQualitative Research for a Marketing Plan: The Case Study of Polytechnic Institute of Viana do Castelo2025
Manuel José Serra da Fonseca, Bruno Miguel SousaThe Attitude of Young Portuguese Youth Toward Blood Donation Advertising Campaignsan Exploratory Approach2025
Manuel José Serra da FonsecaIntegrating Online and Offline Distribution Strategies A Portuguese Case Study2024
Manuel José Serra da FonsecaESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 20222024
Manuel José Serra da FonsecaFundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo2024
Manuel José Serra da FonsecaThe Influence of In-Store Music on the Consumers Shopping Experience2024
Manuel José Serra da FonsecaThe City Makes Its Mark in a Review on Digital Communication and Citizenship2024
Manuel José Serra da Fonseca, Bruno Miguel SousaThe Construction of the Brand Narrative Through the Creation of Corporate Museums2024
Manuel José Serra da FonsecaThe Impact of Process Automation on Employee Performance2024
Manuel José Serra da FonsecaAnalyzing So Paulos Place Branding Positioning in Promotional Videos (20172019)2024
Manuel José Serra da FonsecaMarketing and Religion - Spiritual Commitment and Church Engagement of a Portuguese Parish: a Principal Component Analysis2024
Elvira Pacheco Vieira, Manuel José Serra da FonsecaThe Role of Digital Marketing in the Process of Musical Events Participation2024
Elvira Pacheco Vieira, Manuel José Serra da FonsecaThe Impact of Using Digital Platforms and Sharing Online Experiences on the Reputation of a Company2024