| Manuel José Serra da Fonseca, António Borges Fernandes | Digital Innovation in Health Care: Addressing Medication Non-adherence | 2025 |
| Manuel José Serra da Fonseca, Bruno Miguel Sousa | Gamification in Digital Marketing for Boosting Tourist Destination Competitiveness: A Case Study | 2025 |
| Manuel José Serra da Fonseca | Qualitative Research for a Marketing Plan: The Case Study of Polytechnic Institute of Viana do Castelo | 2025 |
| Manuel José Serra da Fonseca, Bruno Miguel Sousa | The Attitude of Young Portuguese Youth Toward Blood Donation Advertising Campaignsan Exploratory Approach | 2025 |
| Manuel José Serra da Fonseca | Integrating Online and Offline Distribution Strategies A Portuguese Case Study | 2024 |
| Manuel José Serra da Fonseca | ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022 | 2024 |
| Manuel José Serra da Fonseca | Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo | 2024 |
| Manuel José Serra da Fonseca | The Influence of In-Store Music on the Consumers Shopping Experience | 2024 |
| Manuel José Serra da Fonseca | The City Makes Its Mark in a Review on Digital Communication and Citizenship | 2024 |
| Manuel José Serra da Fonseca, Bruno Miguel Sousa | The Construction of the Brand Narrative Through the Creation of Corporate Museums | 2024 |
| Manuel José Serra da Fonseca | The Impact of Process Automation on Employee Performance | 2024 |
| Manuel José Serra da Fonseca | Analyzing So Paulos Place Branding Positioning in Promotional Videos (20172019) | 2024 |
| Manuel José Serra da Fonseca | Marketing and Religion - Spiritual Commitment and Church Engagement of a Portuguese Parish: a Principal Component Analysis | 2024 |
| Elvira Pacheco Vieira, Manuel José Serra da Fonseca | The Role of Digital Marketing in the Process of Musical Events Participation | 2024 |
| Elvira Pacheco Vieira, Manuel José Serra da Fonseca | The Impact of Using Digital Platforms and Sharing Online Experiences on the Reputation of a Company | 2024 |
| Manuel José Serra da Fonseca | The Influence of Social Media on Voters Decision-Making Process in Portugal: A Case Study | 2023 |
| Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Elaine Cristina Borges Scalabrini, Goretti Silva | The Use of Mobile Technology in Outdoor Tourism: A Systematic Review | 2023 |
| Manuel José Serra da Fonseca | The Influence of Social Media on Voters’ Decision-Making Process in Portugal: A Case Study | 2023 |
| Manuel José Serra da Fonseca | Search Engine Optimization (SEO) foraCompany Website: A Case Study | 2022 |
| Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Bruno Miguel Sousa | The Perceived Effects of Events on Tourism: The Case of the Festivities of the Romaria de Nossa Senhora dAgonia, Viana do Castelo, Northwest of Portugal | 2022 |
