Instituto Politécnico de
Bragança
Campus de Santa Apolónia - 5300-253 BRAGANÇA
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Proceedings
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Researchers
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Manuel José Serra da Fonseca
,
Bruno Miguel Sousa
The Construction of the Brand Narrative Through the Creation of Corporate Museums
2024
Manuel José Serra da Fonseca
Marketing Plan for an Online Business: A Case Study
2024
Manuel José Serra da Fonseca
The Impact of Process Automation on Employee Performance
2024
Manuel José Serra da Fonseca
,
Álvaro Miguel da Costa Cairrão
Analyzing So Paulos Place Branding Positioning in Promotional Videos (20172019)
2024
Manuel José Serra da Fonseca
Marketing and Religion - Spiritual Commitment and Church Engagement of a Portuguese Parish: a Principal Component Analysis
2024
Jorge Afonso Alves
The Impact of Corporate Governance on Financial Performance: Study for Portuguese Hotel Companies
2024
Helena Santos-Rodrigues
Intellectual Capital and Customer Satisfaction at Northern Portugal and Galicia Hotels
2024
Elvira Pacheco Vieira
,
Manuel José Serra da Fonseca
The Role of Digital Marketing in the Process of Musical Events Participation
2024
Elvira Pacheco Vieira
How Wine Information Seeking and Event Participation Impact Knowledge and Determines the Purchasing Behavior?
2024
Elvira Pacheco Vieira
The Role of Sociodemographic Characteristics on the Journey from Brand Experience to Brand Love and LoyaltyPorto
2024
Elvira Pacheco Vieira
,
Manuel José Serra da Fonseca
The Impact of Using Digital Platforms and Sharing Online Experiences on the Reputation of a Company
2024
Elisabete da Anunciação Paulo Morais
Social Media as a Marketing Strategy in Hospitality: Case Study of the Braga City
2024
Elisabete da Anunciação Paulo Morais
,
Elsa Esteves
Digital Marketing as a Tool to Promote Rural Tourism Ventures: The Case of Casa da Lagoa
2024
Laurentina Maria da Cruz Vareiro
The Perception of Tourists Regarding the Importance of Influencers in Shaping the Image of a Tourist Destination: The Case of Melgao (Portugal)
2024
Laurentina Maria da Cruz Vareiro
,
Alexandrino Manuel Oliveira Ribeiro
Financial Impact of COVID-19: Perspective from the Hospitality and Restaurant Industry
2024
Carlos Rompante da Cunha
,
Vítor José Domingues Mendonça
Empowering the Teaching and Learning of Geometry in Basic Education by Combining Extended Reality and Machine Learning
2024
Carlos Rompante da Cunha
,
Vítor José Domingues Mendonça
Using Extended Reality and Machine Learning in Digital Marketing Focusing Tourism
2024
Alcina Maria de Almeida R. Nunes
Evolution of Demand for Portuguese Thermal Spas: An Exploratory Data Analysis of Administrative Data
2024
Alcina Maria de Almeida R. Nunes
Classical Versus Wellness Thermalism: The Case of Portuguese Thermal Establishments Before and After the COVID-19 Pandemic
2024
Alcina Maria de Almeida R. Nunes
How Sociodemographic Characteristics May Affect the Thermal User's Perception of Illness, Quality of Life, Sleep Quality and Disability. A Portuguese Case Study
2024
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