Books/Book chapters

Showing 1-20 of 242 items.
ResearchersTitleYear
 
Bruno Miguel SousaArtificial Intelligence in Higher Education: Institutional Marketing Strategies for Engagement and Global Expansion2025
Bruno Miguel SousaBarcelos handicrafts as cultural heritage and sustainable practice: A regenerative tourism approach2025
Bruno Miguel Sousa, Pedro Manuel da Costa LiberatoBetween Wings and Emotions: A Brand Evangelism Model for Airlines2025
Bruno Miguel SousaBrand communication and strategic analysis of menus in fine dining restaurants in hotel management2025
Bruno Miguel SousaBrand Management and Competitiveness in Tourism: Case Study in Local Accommodation "Romoa Vintage Guest House" (Portugal)2025
Bruno Miguel SousaChallenges of Consumer-Based Health Tourism Market Segmentation: Towards Tourists' Emotions2025
Elvira Pacheco VieiraCircular economy in the fashion industry: Key factors driving the shift to slow fashion2025
Bruno Miguel SousaCo-creation, leadership, job satisfaction, and burnout in the digital era2025
Luísa LopesCommunity-Based Sustainable Tourism Development and Green Marketing2025
Bruno Miguel SousaCorporate Asset Management in Canned Goods Brands: Family SMEs With Longevity - A Preliminary Comparative Study in the Euro- Region Galicia and Northern Portugal2025
Bruno Miguel SousaCross-Border Regions Cooperation and Implications for Organizations2025
Bruno Miguel SousaDigital communication strategies for sustainable textile brands: A case study2025
Laurentina Maria da Cruz Vareiro, Raquel Bernardette Vale Mendes, Bruno Miguel SousaDisasters, trauma and tourism: the effect of the COVID-19 pandemic on tourist behavior and post-crisis context2025
Manuel José Serra da Fonseca, Bruno Miguel SousaDrive the Purchase Intentions of Generation X and Z Tourists through Marketing Activities2025
Elvira Pacheco VieiraEmpowering Development With Strategic Accounting: Organizational, Economic, and Sustainable Impacts2025
Bruno Miguel SousaEmpowering value co-creation in the digital era2025
Bruno Miguel SousaEndomarketing and internal marketing management tourism contexts: Preliminary insights2025
Luísa LopesEnhancing Green Capability in the Hospitality Sector Through Nudging: A Conceptual Framework2025
Bruno Miguel SousaEV Charging Stations as a Competitive Advantage and New Business Strategy2025
Bruno Miguel SousaExperiential Marketing and Emotional Connection in Tourism: Implications for the Development of Sustainable Cross-Border Regions2025