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Elisabete da Anunciação Paulo Morais | Clara, I., Paiva, T., Morais, E.P. (2022). Digital Marketing and User-Generated Content: A Case Study of Vidago Palace Hotel. In: Reis, J.L., López, E.P., Moutinho, L., Santos, J.P.M.d. (eds) Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, vol 279. Springer, Singapore. https://doi.org/10.1007/978-981-16-9268-0_38
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Bruno Miguel Sousa | Cardoso, A., & Sousa, B. (2020). The theory of attachment in contexts of public and social marketing: Study of the program “Portugal Sou Eu”. CSR and Sustainability in the Public Sector, 95-110. http://doi.org/10.1007/978-981-15-6366-9_6
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Elisabete da Anunciação Paulo Morais | Borges, A.P., Vieira, E. & Rodrigues, P. (2018). The Importance of Events to Promote the Tourism: Case study of the "Essence of Wine”. In The Branding of Tourist Destinations edited by Mark Anthony Camilleri, Emerald Publishing Limited
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Elvira Pacheco Vieira | Borges, A. P., Vieira, E., & Rodrigues, P. (2018). Branding Porto: A Case Study of the ‘Essence of Wine’. In The Branding of Tourist Destinations: Theoretical and Empirical Insights (pp. 129-146). Emerald Publishing Limited. DOI: 10.1108/978-1-78769-373-920181008
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Pedro Manuel Miranda Nunes | Barros, A., Dieguez, T., & Nunes, P. (2023). How unemployment may impact happiness: A systematic review. Research Anthology on Macroeconomics and the Achievement of Global Stability, 1-24.
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Bruno Miguel Sousa | Alves, G. M., Sousa, B. M., & Machado, A. (2020). The Role of Digital Marketing and Online Relationship Quality in Social Tourism: A Tourism for All Case Study. In J. Santos, & Ó. Silva (Eds.), Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (pp. 49-70). Hershey, PA: IGI Global.
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Paula Odete Fernandes | Almeida, C. R., Ramos, C. M., Almeida, M. D. M. A., Fernandes, P. O., & Gamarra, L. E. (2020). Deepening the Use of Social Media and Tourism Travel Behaviour. In C.M. Q. Ramos, C. R. Almeida, P.O. Fernandes (eds.). Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector (pp. 66-81). IGI Global. https://doi.org/10.4018/978-1-7998-1947-9.ch005
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Paula Odete Fernandes | Adriano, J., Fernandes, P., Sampaio, H., Lopes, J. (2013). Academic Entrepreneurship Framework: The Best Practices of IPB. In Cooperation, Clusters, and Knowledge Transfer - Universities and Firms towards Regional Competitiveness, Advances in Spacial Science (pp. 163-180). ISBN: 978-3-642-33193-0. [ISI Index].
| 2013 |