Books/Book chapters| UNIAG Outcomes

Showing 1-14 of 14 items.

Researchers	Title	Year

Elvira Pacheco Vieira	Compelling storytelling narratives for sustainable branding	2024
Elvira Pacheco Vieira	Literacy, resilience, and financial well-being in higher education students	2024
Elvira Pacheco Vieira	The presence of brands in the metaverse	2024
Elvira Pacheco Vieira	Brand Personality dimensions in the hotel sector: A case study	2024
Elvira Pacheco Vieira	Factors influencing the level of trust in vaccines	2023
Elvira Pacheco Vieira	The influence of human resources in the motivation and performance of employees: Performance evaluation/appraisal	2023
Elvira Pacheco Vieira	Consumers' perceptions of innovation capacity: The role of the services at SMEs	2023
Elvira Pacheco Vieira	Green marketing, environmental awareness, and innovation as factors for the purchase of green products	2023
Elvira Pacheco Vieira	Enhancing sustainability through non-financial reporting	2023
Elvira Pacheco Vieira	Preface	2023
Elvira Pacheco Vieira	Digital leadership: Characteristics, challenges. and opportunities	2023
Elvira Pacheco Vieira, Alexandra Isabela Lopes Correia	Perceived impacts of running events in protected areas: The case of trans peneda-gers at peneda gers national park, portugal	2020
Elvira Pacheco Vieira	Branding Porto: A case study of the 'essence of wine'	2018
Elvira Pacheco Vieira	Culture impact on innovation: Econometric analysis of European countries	2013