Books/Book chapters

Showing 1-6 of 6 items.
ResearchersAPAYear
 
Elisabete da Anunciação Paulo Morais

Clara, I., Paiva, T., Morais, E.P. (2022). Digital Marketing and User-Generated Content: A Case Study of Vidago Palace Hotel. In: Reis, J.L., López, E.P., Moutinho, L., Santos, J.P.M.d. (eds) Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, vol 279. Springer, Singapore. https://doi.org/10.1007/978-981-16-9268-0_38

2022
Carlos Rompante da Cunha, Elisabete da Anunciação Paulo Morais

Morais, E.P., Cunha, C.R., Santos, A. (2022). Websites Usability Evaluation of the Terras De Trás-Os-Montes Hotels. In: Reis, J.L., López, E.P., Moutinho, L., Santos, J.P.M.d. (eds) Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, vol 279. Springer, Singapore. https://doi.org/10.1007/978-981-16-9268-0_39

2022
Carlos Rompante da Cunha, Elisabete da Anunciação Paulo Morais

Morais, E. P., Cunha, C. R., & Santos, A. (2021). Understanding the Value of Digital Marketing Tools for SMEs. In S. Das & S. Mondal (Eds.), Innovations in Digital Branding and Content Marketing (pp. 22-43). IGI Global. https://doi.org/10.4018/978-1-7998-4420-4.ch002

2020
Carlos Rompante da Cunha, Elisabete da Anunciação Paulo Morais, Vítor José Domingues Mendonça

Cunha, Carlos R.; Mendonça, Vítor; Carvalho, Aida; Morais, Elisabete Paulo (2019). The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote regions themselves. In Ramos, I., Quaresma, R., Resende da Silva, P., Oliveira, T. (Eds.), Information Systems for Industry 4.0, Springer Nature. ISBN 978-3-030-14849-2

2019
Elisabete da Anunciação Paulo Morais

Borges, A.P., Vieira, E. & Rodrigues, P. (2018). The Importance of Events to Promote the Tourism: Case study of the "Essence of Wine”. In The Branding of Tourist Destinations edited by Mark Anthony Camilleri, Emerald Publishing Limited

2018
Elisabete da Anunciação Paulo Morais

Morais, E. P., Pires, J. A., & Gonçalves, R. M. (2011). Constrains associated to e-business evolution. In Cruz-Cunha, M. M. & Varajão, J. (Eds.), E-business issues, challenges and opportunities for SMEs: driving Competitiveness (pp. 335-349). Hershey: IGI Global.

2011