Instituto Politécnico de
Bragança
Campus de Santa Apolónia - 5300-253 BRAGANÇA
uniag@ipb.pt
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Researchers
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Bruno Miguel Sousa
,
Jessica Patrícia Miranda Ferreira
,
Francisco Gonçalves
From Shaping of Pottery to Shaping of a Safe Tourism: The Case of the Artisanal Routes of Barcelos
2021
Bruno Miguel Sousa
Social concerns in advertising: The motives behind the indifference towards sexism displayed in advertising during the purchase decision
2021
Bruno Miguel Sousa
Understanding the brand management and rebranding processes in specific contexts of medical tourism
2021
Bruno Miguel Sousa
The role of technologies in relationship management and internal marketing: An approach in the health sector
2021
Bruno Miguel Sousa
Key drivers of performance and profitability in a social business
2021
Sérgio Dominique Ferreira Lopes
Benchmarking and Rebranding a Handcraft Brand
2021
Sérgio Dominique Ferreira Lopes
Revisiting Branding and Rebranding: Implications in Marketing and Design
2021
Manuel José Serra da Fonseca
,
Alexandra Isabela Lopes Correia
Social Media and Sustainable Tourism Marketing: Perceptions of Owners of Leisure-Related Enterprises Operating Within Viana do Castelo Littoral Geopark (Northwest Portugal)
2021
Laurentina Maria da Cruz Vareiro
,
Maria Alexandra Pereira da Silva Malheiro
The impact of cultural / sports infrastructure on local development: The case of Altice Forum Braga
2021
Catarina Fernandes
What we (do not) know about research on innovation in hotels: A bibliometric analysis
2020
Vânia Natércia Gonçalves Costa
Handbook of Research on Human Capital and People Management in the Tourism Industry
2020
Vânia Natércia Gonçalves Costa
Soft skills vs. hard skills in tourism: Anything else?
2020
Vânia Natércia Gonçalves Costa
Preface
2020
Oscarina Susana Vilela da Conceição
Academic entrepreneurship in Portugal: Case study of academic spin-off companies
2020
Oscarina Susana Vilela da Conceição
Impact of design thinking on human resources
2020
Orlando Manuel Martins M. Lima Rua
Predictive strategic factors in export performance in the automotive industry: The mediating effect of innovation
2020
Orlando Manuel Martins M. Lima Rua
Assessing the relationship between brand image, market orientation, and competitive advantage
2020
Bruno Miguel Sousa
The Theory of Attachment in Contexts of Public and Social Marketing: Study of the Program Portugal Sou Eu
2020
Bruno Miguel Sousa
,
Jessica Patrícia Miranda Ferreira
,
Francisco Gonçalves
Development of a Destination Through eTourism: Experience and Creativity
2020
Bruno Miguel Sousa
The role of relational marketing in specific contexts of tourism: A luxury hotel management perspective
2020
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