Showing 101-120 of 183 items.
ResearchersTitleYear
 
Bruno Miguel Sousa, Jessica Patrícia Miranda Ferreira, Francisco Gonçalves From Shaping of Pottery to Shaping of a Safe Tourism: The Case of the Artisanal Routes of Barcelos2021
Bruno Miguel SousaSocial concerns in advertising: The motives behind the indifference towards sexism displayed in advertising during the purchase decision2021
Bruno Miguel SousaUnderstanding the brand management and rebranding processes in specific contexts of medical tourism2021
Bruno Miguel SousaThe role of technologies in relationship management and internal marketing: An approach in the health sector2021
Bruno Miguel SousaKey drivers of performance and profitability in a social business2021
Sérgio Dominique Ferreira LopesBenchmarking and Rebranding a Handcraft Brand2021
Sérgio Dominique Ferreira LopesRevisiting Branding and Rebranding: Implications in Marketing and Design2021
Manuel José Serra da Fonseca, Alexandra Isabela Lopes CorreiaSocial Media and Sustainable Tourism Marketing: Perceptions of Owners of Leisure-Related Enterprises Operating Within Viana do Castelo Littoral Geopark (Northwest Portugal)2021
Laurentina Maria da Cruz Vareiro, Maria Alexandra Pereira da Silva MalheiroThe impact of cultural / sports infrastructure on local development: The case of Altice Forum Braga2021
Catarina FernandesWhat we (do not) know about research on innovation in hotels: A bibliometric analysis2020
Vânia Natércia Gonçalves CostaHandbook of Research on Human Capital and People Management in the Tourism Industry2020
Vânia Natércia Gonçalves CostaSoft skills vs. hard skills in tourism: Anything else?2020
Vânia Natércia Gonçalves CostaPreface2020
Oscarina Susana Vilela da ConceiçãoAcademic entrepreneurship in Portugal: Case study of academic spin-off companies2020
Oscarina Susana Vilela da ConceiçãoImpact of design thinking on human resources2020
Orlando Manuel Martins M. Lima RuaPredictive strategic factors in export performance in the automotive industry: The mediating effect of innovation2020
Orlando Manuel Martins M. Lima RuaAssessing the relationship between brand image, market orientation, and competitive advantage2020
Bruno Miguel SousaThe Theory of Attachment in Contexts of Public and Social Marketing: Study of the Program Portugal Sou Eu2020
Bruno Miguel Sousa, Jessica Patrícia Miranda Ferreira, Francisco Gonçalves Development of a Destination Through eTourism: Experience and Creativity2020
Bruno Miguel SousaThe role of relational marketing in specific contexts of tourism: A luxury hotel management perspective2020