Showing 21-40 of 183 items.
ResearchersTitleYear
 
Bruno Miguel Sousa, Jessica Patrícia Miranda FerreiraThe importance of internal marketing in companies and its relation with happiness at work2024
Bruno Miguel SousaRural tourism and wine experience: Preliminary insights on a niche marketing approach2024
Bruno Miguel SousaDigital marketing, artificial intelligence, and online social networks in tourism: Case of the municipality of amares (Portugal)2024
Manuel José Serra da Fonseca, Bruno Miguel SousaMunicipal communication, governance, and the role of the local community: A case study in Guimares (Portugal)2024
Manuel José Serra da Fonseca, Alexandrino Manuel Oliveira Ribeiro, Bruno Miguel SousaRelational marketing applied to the banking sector in Portuguese context2024
Elvira Pacheco VieiraThe presence of brands in the metaverse2024
Elvira Pacheco VieiraBrand Personality dimensions in the hotel sector: A case study2024
Carlos Rompante da Cunha, Vítor José Domingues MendonçaThe role of artificial intelligence to empower and leverage brands2024
Paula Odete Fernandes, Carlos Rompante da Cunha, Luís Carlos Magalhães PiresIntangible Approaches to Improve Individual Health Indicators and Empower Caregivers2024
Paula Odete FernandesInfluence amplified: Leveraging the power of influencer marketing in the digital age2024
Paula Odete Fernandes, Bruno Miguel SousaRelationship management between consumers and suppliers: An exploratory approach2024
Catarina FernandesFemales in social entrepreneurship: What we know and what we need to know2023
Luísa LopesThe exploration of the metaverse by destination management organisations towards sustainability2023
Luísa LopesMarketing sustainable events for children2023
Márcio Domingos Alves Ribeiro MartinsTracking Wine Tourists Movements Using GPS: Evidence from the Bairrada Wine Route, Portugal2023
Márcio Domingos Alves Ribeiro MartinsMotivations and spatiotemporal behaviour in an urban destination: A comparative analysis between backpackers from Generations Z and Y2023
Isabel Maria LopesTwo Decades (20002020) of Scientific Production About Digital Economy: A Bibliometric Analysis2023
Ricardo Alexandre Fontes CorreiaTrust in influencer marketing: Factors influencing followers' perceptions in the baltic countries2023
Oscarina Susana Vilela da ConceiçãoInnovative Practices in Teaching Entrepreneurship: DEMOLA Approach2023
Orlando Manuel Martins M. Lima RuaUnderstanding the evolution of sensory aging in the workforce2023