Instituto Politécnico de
Bragança
Campus de Santa Apolónia - 5300-253 BRAGANÇA
uniag@ipb.pt
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Researchers
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Bruno Miguel Sousa
,
Jessica Patrícia Miranda Ferreira
The importance of internal marketing in companies and its relation with happiness at work
2024
Bruno Miguel Sousa
Rural tourism and wine experience: Preliminary insights on a niche marketing approach
2024
Bruno Miguel Sousa
Digital marketing, artificial intelligence, and online social networks in tourism: Case of the municipality of amares (Portugal)
2024
Manuel José Serra da Fonseca
,
Bruno Miguel Sousa
Municipal communication, governance, and the role of the local community: A case study in Guimares (Portugal)
2024
Manuel José Serra da Fonseca
,
Alexandrino Manuel Oliveira Ribeiro
,
Bruno Miguel Sousa
Relational marketing applied to the banking sector in Portuguese context
2024
Elvira Pacheco Vieira
The presence of brands in the metaverse
2024
Elvira Pacheco Vieira
Brand Personality dimensions in the hotel sector: A case study
2024
Carlos Rompante da Cunha
,
Vítor José Domingues Mendonça
The role of artificial intelligence to empower and leverage brands
2024
Paula Odete Fernandes
,
Carlos Rompante da Cunha
,
Luís Carlos Magalhães Pires
Intangible Approaches to Improve Individual Health Indicators and Empower Caregivers
2024
Paula Odete Fernandes
Influence amplified: Leveraging the power of influencer marketing in the digital age
2024
Paula Odete Fernandes
,
Bruno Miguel Sousa
Relationship management between consumers and suppliers: An exploratory approach
2024
Catarina Fernandes
Females in social entrepreneurship: What we know and what we need to know
2023
Luísa Lopes
The exploration of the metaverse by destination management organisations towards sustainability
2023
Luísa Lopes
Marketing sustainable events for children
2023
Márcio Domingos Alves Ribeiro Martins
Tracking Wine Tourists Movements Using GPS: Evidence from the Bairrada Wine Route, Portugal
2023
Márcio Domingos Alves Ribeiro Martins
Motivations and spatiotemporal behaviour in an urban destination: A comparative analysis between backpackers from Generations Z and Y
2023
Isabel Maria Lopes
Two Decades (20002020) of Scientific Production About Digital Economy: A Bibliometric Analysis
2023
Ricardo Alexandre Fontes Correia
Trust in influencer marketing: Factors influencing followers' perceptions in the baltic countries
2023
Oscarina Susana Vilela da Conceição
Innovative Practices in Teaching Entrepreneurship: DEMOLA Approach
2023
Orlando Manuel Martins M. Lima Rua
Understanding the evolution of sensory aging in the workforce
2023
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