Bruno Miguel Sousa | Loyalty of national guests: A case study of the douro hospitality | 2020 |
João Paulo Vieito | Proactive government intervention, board gender balance, and stakeholder engagement in China and Europe | 2020 |
Bruno Miguel Sousa | The role of integrated marketing communications in brand equity: An exploratory approach | 2020 |
Bruno Miguel Sousa | Employer branding applied to smes: A pioneering model proposal for attracting and retaining talent | 2020 |
Carlos Rompante da Cunha, Elisabete da Anunciação Paulo Morais | The information and communication technologies in tourism degree courses: the Portugal and Spain evolution | 2020 |
Bruno Miguel Sousa | The relationship between experiential marketing and determinants of quality service in the banking market | 2020 |
Isabel Maria Lopes | Influence of maritime interests in the economy of Ecuador | 2020 |
Fernanda Amélia Fernandes Ferreira | An ERP selection using a hybrid methodology | 2020 |
Elvira Pacheco Vieira | The evaluation of municipal tourist tax awareness: The case of the city of porto | 2020 |
Isabel Maria Lopes | Impact of brand loyalty and online impulse buying on the consumer’s attitude towards the brand | 2020 |
Orlando Manuel Martins M. Lima Rua | Relationship marketing and intangible resources: The mediating effect of loyalty | 2020 |
Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia | Productivity Measurement: The Case of Nature Tourism Firms in Portugal | 2020 |
Carlos Rompante da Cunha, Elisabete da Anunciação Paulo Morais | A importância do marketing digital na hotelaria: caso de estudo do Hotel Turismo São Lázaro = The importance of digital marketing in hospitality: case study of Hotel Turismo São Lázaro | 2020 |
Bruno Miguel Sousa | The role of digital communication in changing population behaviors and regional development | [O papel da comunicação digital na mudança de comportamentos dos cidadãos em benefício da comunidade local] | 2020 |
Bruno Miguel Sousa | The quality of communication and fake news in tourism: A segmented perspective | 2020 |
Bruno Miguel Sousa | The Role Of Attachment In Emigrants Tourism Destination Choice: A Perspective On Ethnic Tourism | 2020 |
Bruno Miguel Sousa | The brand attachment and consumer behaviour in sports marketing contexts: the case of football fans in Portugal. | 2020 |
Elvira Pacheco Vieira | The role of intangible factors in the intention of repeating a tourist destination | 2020 |
Isabel Maria Lopes, Mariana Namen Jatobá, Ives Emídio Gutierriz | The QR code and the forms of creative perception in cemetery tourism | 2019 |
Isabel Maria Lopes | Implementation of ISO 27001 Standards as GDPR Compliance Facilitator | 2019 |