Isabel Maria Lopes | Impact of brand loyalty and online impulse buying on the consumer’s attitude towards the brand | 2020 |
Laurentina Maria da Cruz Vareiro | Satisfaction with Braga (Portugal) and recommendation: a comparison between information coming from relatives/friends and from other sources | 2020 |
Elvira Pacheco Vieira | The evaluation of municipal tourist tax awareness: The case of the city of porto | 2020 |
Fernanda Amélia Fernandes Ferreira | An ERP selection using a hybrid methodology | 2020 |
Isabel Maria Lopes | Influence of maritime interests in the economy of Ecuador | 2020 |
Bruno Miguel Sousa | The relationship between experiential marketing and determinants of quality service in the banking market | 2020 |
Carlos Rompante da Cunha, Elisabete da Anunciação Paulo Morais | The information and communication technologies in tourism degree courses: the Portugal and Spain evolution | 2020 |
Bruno Miguel Sousa | Employer branding applied to smes: A pioneering model proposal for attracting and retaining talent | 2020 |
Bruno Miguel Sousa | The role of integrated marketing communications in brand equity: An exploratory approach | 2020 |
João Paulo Vieito | Proactive government intervention, board gender balance, and stakeholder engagement in China and Europe | 2020 |
Bruno Miguel Sousa | Loyalty of national guests: A case study of the douro hospitality | 2020 |
Bruno Miguel Sousa | Semiotics and e-branding in tourism communication: Study of the covers of digital magazines in the pandemic period COVID-19 | [Semiótica e e-branding em comunicação de turismo: Estudo das capas de revistas digitais no período pandémico COVID-19] | 2020 |
Isabel Maria Lopes | General Data Protection Regulation in Health Clinics | 2020 |
Paula Odete Fernandes, João Paulo Ramos Teixeira | Real GDP growth rates and healthcare spending–comparison between the G7 and the EM7 countries | 2020 |
Fernanda Amélia Fernandes Ferreira, Fernando Flávio Ribeiro Oliveira Ferreira | Licensing under Cournot vs Bertrand competition | 2020 |
João Paulo Vieito | Stock exchange mergers: a dynamic correlation analysis on Euronext | 2020 |
Fernanda Amélia Fernandes Ferreira | Tourist of the north Portugal region and Local Accommodation: Influences and motivations | 2020 |
Laurentina Maria da Cruz Vareiro | Hotel perception and attitude towards the LGBT market: The case of Northern Portugal | 2020 |
Carlos Rompante da Cunha, Elisabete da Anunciação Paulo Morais, Vítor José Domingues Mendonça | Using mobile devices and apps to assist the elder population in rural areas and generate business opportunities | 2020 |
Carlos Rompante da Cunha, Vítor José Domingues Mendonça | Connecting school actors using mobile applications | 2020 |