Journals

Silva, V. H.; Sousa, B. & Gonçalves, M. (2019). The role of relational marketing on the consumer buying decision of travel agencies. Marketing & Tourism Review, v. 4, n. 1, 1-25, DOI: https://doi.org/10.29149/mtr.v4i1.5033

Sousa, B. and Alves, G. (2019) The role of relationship marketing in behavioural intentions of medical tourism services and guest experiences. Journal of Hospitality and Tourism Insights, Vol. 2 No. 3, pp. 224-240. 

Vilas-Boas, V. & Sousa, B. (2019). The Role of Service Quality in Predisposition for Portuguese Online Commerce. Quality - Access to Success, Vol. 20, No. 173, 12-17; e-ISSN 2668-4861.

Pinto da Silva, F., Brandão, F., & Sousa, B. (2019). Towards socially sustainable tourism in cities: local community perceptions and development guidelines. Enlightening Tourism. A Pathmaking Journal, 9(2), 168-198 

Rola, M., Malheiro, A. & Sousa, B. (2018). O papel da imagem dos eventos culturais na construção da marca de um destino turístico: O caso do evento “Braga Romana”. Dos Algarves: A Multidisciplinary e-Journal, 33, 1-21. doi: 10.18089/DAMeJ.2018.33.1  ISBN 2182-5580

Passos, A. R.; Sousa, B.; Azevedo, A. (2018). Brand management and internationalization: a case study in the sports equipment industry. Tékhne – Review of Applied Management Studies, 16 (2), pp. 19-27, DOI: 10.2478/tekhne-2019-0009.

Ferreira, J., Sousa, B. M., & Gonçalves, F. (2018). Encouraging the subsistence of artisan entrepreneurship in handicraft and creative contexts. Journal of Enterprising Communities: People and Places in the Global Economy.

Machado, A. F. & Sousa, B. (2018). Luxo Sustentável em Contextos de Hotelaria e Turismo: Do diferencial competitivo à preocupação com a responsabilidade social. International Journal of Marketing, Communication and New Media. Special Issue 4 – Luxury Marketing, 28 – 56. Available at http://u3isjournal.isvouga.pt/index.php/ijmcnm

Vasconcelos, C., Vareiro, L., & Sousa, B. (2018). Novos cenários e desafios para (o turismo em) Guimarães. European Journal of Applied Business Management, Special Issue, 2018, pp. 116-130.

Sousa, B. (2018). The role of innovation in special interest tourism: a theoretical approach, Millenium. Journal of Education, Technologies, and Health, 2(5), 83-92. DOI: https://doi.org/10.29352/mill0205.08.00162

Sousa, B., & Vieira, C. (2018). Um Estudo Sobre a Afetividade Aplicada ao Fenómeno do Futebol: Abordagem na Ótica dos Consumidores. PODIUM Sport, Leisure and Tourism Review, 7(2), 293-312. https://doi.org/10.5585//podium.v7i2.282 

Sousa, B., Casais, B., & Pina, G. (2017). A influência da marca territorial na predisposição do consumidor turístico: O caso Cabo Verde. European Journal of Applied Business and Management, Special Issue, 324-335. ISSN 2183-5594

Cardoso, A., Sousa, B., & Cunha, A. (2017). Technological entrepreneurship applied to Green Spaces and Ecotourism. European Journal of Applied Business and Management, Special Issue, 336-347, ISSN 2183-5594.

Vasconcelos, S., & Sousa, B. (2016). A Perspective of the Image in Destination Tourism Regions: An Exploratory Approach in Arouca. International Journal of Multidisciplinary and Current Research, 4 (Sept/Oct), 927-930. ISSN: 2321-3124

Ribeiro, I., & Sousa, B. (2016). City marketing and tourist events: An exploratory study of residents regarding the Carnival of Over. International Journal of Scientific and Technology Research, 5(10), 18-21.

Sousa, B. M. (2016). Dynamic differentiation and the creative process in tourism management destinations. Revista Brasileira de Pesquisa em Turismo, 10(1).

Dominique-Ferreira, S. Castelo Branco, F., & Sousa, B. (2015). As preferências dos clientes de instituições bancárias: uma aplicação multidimensional scaling. European Journal of Applied Business and Management, 1(2), 190-201

Sousa, B & Silva, J. (2015). The Brand Management: a perspective applied in the context of sports media. International Journal of Marketing, Communication and New Media, 4(3), 118-133.

Sousa, B. (2015). Thermal tourism and the innovation process. Tourism Today, (15), 146-154.