| Manuel José Serra da Fonseca, Bruno Miguel Sousa | Assessing the Impacts of Internal Communication: Employer Branding and Human Resources | 2023 |
| Manuel José Serra da Fonseca | Lecturers' attitude towards the use of e-learning tools in higher education: A case of Portugal | 2023 |
| Manuel José Serra da Fonseca | Advertising and social inclusion: consumer perception and influence on purchase intention | 2023 |
| Manuel José Serra da Fonseca | Lecturers' attitude towards the use of e-learning tools in higher education: A case of Portugal | 2023 |
| Manuel José Serra da Fonseca, Bruno Miguel Sousa | Assessing the Impacts of Internal Communication: Employer Branding and Human Resources. | 2023 |
| Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Elaine Cristina Borges Scalabrini, Goretti Silva | OUTDOOR TOURISM DEMAND SEGMENTATION: A CASE STUDY FROM NORTH OF PORTUGAL | 2022 |
| Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Elaine Cristina Borges Scalabrini | The use of a Geographic Information System to increase Outdoor Tourism | 2022 |
| Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Goretti Silva | PRODUCTIVITY MEASUREMENT: THE CASE OF NATURE TOURISM FIRMS IN PORTUGAL | 2021 |
| Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Goretti Silva | A methodology for the identification and assessment of the conditions for the practice of outdoor and sport tourism-related activities: The case of Northern Portugal | 2021 |
| Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia | Outdoor tourism in the North of Portugal from the perspective of tourist entertainment companies | 2021 |
| Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia | Productivity Measurement: The Case of Nature Tourism Firms in Portugal | 2020 |
| Manuel José Serra da Fonseca | Can information be spread as a virus? viral marketing as epidemiological model | 2016 |
| Manuel José Serra da Fonseca | Campanhas de Prevenção Rodoviária no Contexto Internacional: uma Análise dos Conteúdos e dos Suportes de Difusão | 2016 |
| Helena Santos-Rodrigues, Manuel José Serra da Fonseca | Can information be spread as a virus? Viral Marketing as epidemiological model | 2016 |
| Manuel José Serra da Fonseca | A comunicação integrada de marketing no contexto das campanhas de prevenção rodoviária em Portugal e a sua influência junto aos jovens condutores | 2016 |
| Manuel José Serra da Fonseca | Recordação e atitudes dos condutores em face das campanhas publicitárias de prevenção rodoviária em Portugal – uma abordagem exploratória | 2010 |
