| Manuel José Serra da Fonseca, Bruno Miguel Sousa | Assessing the Impacts of Internal Communication: Employer Branding and Human Resources | 2023 |
| Manuel José Serra da Fonseca | Effects of awareness campaigns against domestic violence: perceived efficacy, adopted behavior and word of mouth | 2023 |
| Manuel José Serra da Fonseca | Lecturers' attitude towards the use of e-learning tools in higher education: A case of Portugal | 2023 |
| Manuel José Serra da Fonseca | Advertising and social inclusion: consumer perception and influence on purchase intention | 2023 |
| Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Elaine Cristina Borges Scalabrini | OUTDOOR TOURISM DEMAND SEGMENTATION: A CASE STUDY FROM NORTH OF PORTUGAL | 2022 |
| Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Elaine Cristina Borges Scalabrini | The use of a Geographic Information System to increase Outdoor Tourism | 2022 |
| Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia | PRODUCTIVITY MEASUREMENT: THE CASE OF NATURE TOURISM FIRMS IN PORTUGAL | 2021 |
| Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia | A methodology for the identification and assessment of the conditions for the practice of outdoor and sport tourism-related activities: The case of Northern Portugal | 2021 |
| Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia | Outdoor tourism in the North of Portugal from the perspective of tourist entertainment companies | 2021 |
| Manuel José Serra da Fonseca | How do we perceive advertising? Antecedents of attitudes on advertising and implications in purchase intentions | 2019 |
| Manuel José Serra da Fonseca | Can information be spread as a virus? viral marketing as epidemiological model | 2016 |
| Manuel José Serra da Fonseca | Campanhas de Prevenção Rodoviária no Contexto Internacional: uma Análise dos Conteúdos e dos Suportes de Difusão | 2016 |
| Manuel José Serra da Fonseca | A comunicação integrada de marketing no contexto das campanhas de prevenção rodoviária em Portugal e a sua influência junto aos jovens condutores | 2016 |
| Manuel José Serra da Fonseca | Recordação e atitudes dos condutores em face das campanhas publicitárias de prevenção rodoviária em Portugal – uma abordagem exploratória | 2010 |
