Bruno Miguel Sousa | The role of integrated marketing communications in brand equity: An exploratory approach | 2020 |
Bruno Miguel Sousa | The role of integrated marketing communications in brand equity: An exploratory approach | 2020 |
Elvira Pacheco Vieira | The role of intangible factors in the intention of repeating a tourist destination | 2020 |
Elvira Pacheco Vieira | The role of intangible factors in the intention of repeating a tourist destination | 2020 |
Bruno Miguel Sousa | The role of digital communication in changing population behaviors and regional development | [O papel da comunicação digital na mudança de comportamentos dos cidadãos em benefício da comunidade local] | 2020 |
Bruno Miguel Sousa | The role of digital communication in changing population behaviors and regional development | 2020 |
Bruno Miguel Sousa | The relationship between experiential marketing and determinants of quality service in the banking market | 2020 |
Bruno Miguel Sousa | The relationship between experiential marketing and determinants of quality service in the banking market | 2020 |
Bruno Miguel Sousa | The quality of communication and fake news in tourism: A segmented perspective | 2020 |
Bruno Miguel Sousa | The quality of communication and fake news in tourism: A segmented perspective | 2020 |
Carlos Rompante da Cunha, Elisabete da Anunciação Paulo Morais | The information and communication technologies in tourism degree courses: the Portugal and Spain evolution | 2020 |
Carlos Rompante da Cunha, Elisabete da Anunciação Paulo Morais | The Information and Communication Technologies in Tourism Degree Courses: The Portugal and Spain Evolution | 2020 |
Carlos Rompante da Cunha, Elisabete da Anunciação Paulo Morais | The importance of digital marketing in hospitality: Case study of hotel turismo so lzaro | 2020 |
Elvira Pacheco Vieira | The evaluation of municipal tourist tax awareness: The case of the city of porto | 2020 |
Elvira Pacheco Vieira | The evaluation of municipal tourist tax awareness: The case of the city of porto | 2020 |
Bruno Miguel Sousa | The brand attachment and consumer behaviour in sports marketing contexts: the case of football fans in Portugal. | 2020 |
Bruno Miguel Sousa | The brand attachment and consumer behaviour in sports marketing contexts: The case of football fans in Portugal | 2020 |
João Paulo Vieito | Stock exchange mergers: a dynamic correlation analysis on Euronext | 2020 |
João Paulo Vieito | Stock exchange mergers: a dynamic correlation analysis on Euronext | 2020 |
Bruno Miguel Sousa | Semiotics and e-branding in tourism communication: Study of the covers of digital magazines in the pandemic period COVID-19 | [Semiótica e e-branding em comunicação de turismo: Estudo das capas de revistas digitais no período pandémico COVID-19] | 2020 |