PhD in Information Sciences, Manuel José Serra da Fonseca was born in Lisbon in 1971. He played professional activities such as marketing communications technician and professor of higher education. He is currently Adjunct Professor at the Polytechnic Institute of Viana do Castelo (Portugal) and Coordinator of Marketing Master's degree at its Business School (ESCE-IPVC). He is a researcher at UNIAG (Applied Management Research Unit, since 2014). He participated in 3 national projects I&D and supervised about 40 undergraduate and masterworks in the areas of Communication Sciences and Business Sciences. He published several publications in peer-reviewed journals, book chapters and proceedings and has several communications at national and international scientific conferences. He collaborates as a reviewer with several journals. He acts in the Social Sciences field with an emphasis in Communication and Marketing Sciences. In his academic curriculum, the most frequent terms in the context of scientific production are: attitude towards advertising, attitude towards communication skills, road safety communication campaigns, consumer behavior, integrated marketing communications, social marketing, public service advertising, viral marketing and organizational communication.

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