PhD in Information Sciences since 2012, Manuel José Serra da Fonseca played professional activities such as marketing and advertising consultant and professor of higher education at various institutions. He is currently Adjunct Professor at the Polytechnic Institute of Viana do Castelo (Portugal) and Coordinator of Marketing Master's degree at its Business School (ESCE-IPVC). He is a researcher at UNIAG (Applied Management Research Unit, since 2014). He participated in 7 national I&D projects and supervised about 100 undergraduate and masterworks in the areas of Advertising, Communication Sciences and Business Sciences. He published several publications in peer-reviewed journals, book chapters and proceedings and has several communications at national and international scientific conferences. He collaborates as a reviewer with several journals. He acts in the Social Sciences field with an emphasis in Communication and Marketing Sciences. In his academic curriculum, the most frequent terms in the context of scientific production are attitude towards advertising, consumer behavior, integrated marketing communications, social marketing, public service advertising, viral marketing and organizational communication.

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