Elvira Pacheco Vieira

Elvira Pacheco Vieira holds a PhD in Applied Economics at the University of Santiago de Compostela, in 2007. Since 2012, is Dean of ISAG – European Business School, where she is also Principal Coordinating Professor and Member of the Technical-Scientific Council. Invited Adjunct Professor at the Polytechnic Institute of Viana do Castelo - School of Business Sciences, since 2009. Integrated Member at the Applied Management Research Unit (UNIAG) since 2010, and Collaborator Member at the Research Centre in Business Sciences and Tourism (CICET - FCVC), since 2021. Coordinated the ISAG Research Centre (NIDISAG) between 2009 and 2021. Author of more than 140 publications in scientific journals with peer review, indexed in the various international databases. Published 12 book chapters and 3 books, with international distribution. Supervised 4 PhD theses and 25 master dissertations. Received the 1st Euroregion Research Award by the Galicia-North Portugal Euroregion Chair in 2008, regarding her PhD innovative research and important findings, about regional and cross-border development and Human Capital. Has participated as a researcher in 29 projects and has been the lead researcher on 15. Her current research areas are Economics, Management, Tourism, Marketing and Strategic Management, Market Research, Corporate Social Responsibility, Finances, Regional and Cross-border Development, Innovation and Entrepreneurship.
Showing 1-20 of 82 items.
ResearchersTitleYear
 
Elvira Pacheco VieiraThe impact of macroeconomic factors on the European travel and leisure sector: the context of RussoUkrainian war2025
Elvira Pacheco VieiraLiteracy, resilience, and financial well-being in higher education students2024
Elvira Pacheco VieiraCryptocurrency use and sociodemographic characteristics in Portugal: a circular economy case2024
Elvira Pacheco Vieira, Manuel José Serra da FonsecaThe Role of Digital Marketing in the Process of Musical Events Participation2024
Elvira Pacheco VieiraHow Wine Information Seeking and Event Participation Impact Knowledge and Determines the Purchasing Behavior?2024
Elvira Pacheco VieiraThe Role of Sociodemographic Characteristics on the Journey from Brand Experience to Brand Love and LoyaltyPorto2024
Elvira Pacheco VieiraDoes CSR committee presence, stakeholder engagement, gender equality (SDG 5) and firm value influence ESG performance reporting? An EU pre and during Covid-19 analysis2024
Elvira Pacheco Vieira, Manuel José Serra da FonsecaThe Impact of Using Digital Platforms and Sharing Online Experiences on the Reputation of a Company2024
Elvira Pacheco VieiraDO CULTURAL ACTIVITIES AND HAPPINESS MATTER TO THE TOURISM SECTOR?2024
Elvira Pacheco VieiraAfter COVID-19 lockdown: anexploratory study about the influence of mindfulness-feelings toward an individuals outdoor lifestyle and empowerment2024
Elvira Pacheco VieiraThe presence of brands in the metaverse2024
Elvira Pacheco VieiraThe role of awareness of circular economys concept in purchase of sustainable goods and access-based and collaborative consumption Porto case2024
Elvira Pacheco VieiraThe role of social networks for decision-making about tourism destinations2023
Elvira Pacheco VieiraInfluence of COVID-19 on online shopping behaviour, leisure and socialisation2023
Elvira Pacheco VieiraThe influence of human resources in the motivation and performance of employees: Performance evaluation/appraisal2023
Elvira Pacheco VieiraEnhancing sustainability through non-financial reporting2023
Elvira Pacheco VieiraPreface2023
Elvira Pacheco VieiraCorporate social responsibility ofsports clubs: what do supporters think?2023
Elvira Pacheco VieiraThe impact of digital communication on promoting an event: Defining personas and strategies2023
Elvira Pacheco VieiraDigital leadership: Characteristics, challenges. and opportunities2023