Showing 1-20 of 24 items.
ResearchersTitleYear
 
Elvira Pacheco Vieira, Manuel José Serra da FonsecaThe Role of Digital Marketing in the Process of Musical Events Participation2024
Elvira Pacheco VieiraHow Wine Information Seeking and Event Participation Impact Knowledge and Determines the Purchasing Behavior?2024
Elvira Pacheco VieiraThe Role of Sociodemographic Characteristics on the Journey from Brand Experience to Brand Love and LoyaltyPorto2024
Elvira Pacheco Vieira, Manuel José Serra da FonsecaThe Impact of Using Digital Platforms and Sharing Online Experiences on the Reputation of a Company2024
Elvira Pacheco VieiraThe impact of digital communication on promoting an event: Defining personas and strategies2023
Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Elaine Cristina Borges ScalabriniThe Use of Mobile Technology in Outdoor Tourism: A Systematic Review2023
Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Elaine Cristina Borges ScalabriniAn integrated approach to determine the satisfaction of outdoor activities practitioners in the North of Portugal 2022
Elvira Pacheco VieiraAudience segmentation and communicating towards a music festival the nos primavera sound2021
Elvira Pacheco VieiraGreen co-creation process in music festivals: The case of nos primavera sound2021
Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes CorreiaSupply-side perspectives on outdoor tourism in the north of portugal2021
Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Alexandra Isabela Lopes CorreiaMonitoring of Outdoor Tourism Demand2021
Elvira Pacheco VieiraContribution of a cultural and touristic event to sustainable development: the case of Serralves em Festa!,2020
Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes CorreiaDemand and Supply of Outdoor Tourism activities in Northern Portugal: A survey-based approach2020
Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes CorreiaMeasuring Nature Tourism Firms’ Productivity2020
Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Ricardo Alexandre Fontes CorreiaTurnout - Outdoor Tourism Development in the Northern region of Portugal 2019
Elvira Pacheco VieiraHappiness and Tourist Expenditures: the empirical evidence2019
Elvira Pacheco VieiraMunicipal Tourist Tax in Porto: knowledge and evaluation2019
Elvira Pacheco VieiraTangible and Intangible Factors as Determinants of Length of Stay in a Tourist Destination2019
Elvira Pacheco VieiraGastronomic Experience in a Destination Touristic Place: Porto City2019
Elvira Pacheco VieiraEvaluation of the brand of a regional food product2019