Elvira Pacheco Vieira, Manuel José Serra da Fonseca | The Role of Digital Marketing in the Process of Musical Events Participation | 2024 |
Elvira Pacheco Vieira | How Wine Information Seeking and Event Participation Impact Knowledge and Determines the Purchasing Behavior? | 2024 |
Elvira Pacheco Vieira | The Role of Sociodemographic Characteristics on the Journey from Brand Experience to Brand Love and LoyaltyPorto | 2024 |
Elvira Pacheco Vieira, Manuel José Serra da Fonseca | The Impact of Using Digital Platforms and Sharing Online Experiences on the Reputation of a Company | 2024 |
Elvira Pacheco Vieira | The impact of digital communication on promoting an event: Defining personas and strategies | 2023 |
Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Elaine Cristina Borges Scalabrini | The Use of Mobile Technology in Outdoor Tourism: A Systematic Review | 2023 |
Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Elaine Cristina Borges Scalabrini | An integrated approach to determine the satisfaction of outdoor activities practitioners in the North of Portugal | 2022 |
Elvira Pacheco Vieira | Audience segmentation and communicating towards a music festival the nos primavera sound | 2021 |
Elvira Pacheco Vieira | Green co-creation process in music festivals: The case of nos primavera sound | 2021 |
Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia | Supply-side perspectives on outdoor tourism in the north of portugal | 2021 |
Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Alexandra Isabela Lopes Correia | Monitoring of Outdoor Tourism Demand | 2021 |
Elvira Pacheco Vieira | Contribution of a cultural and touristic event to sustainable development: the case of Serralves em Festa!, | 2020 |
Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia | Demand and Supply of Outdoor Tourism activities in Northern Portugal: A survey-based approach | 2020 |
Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia | Measuring Nature Tourism Firms’ Productivity | 2020 |
Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Ricardo Alexandre Fontes Correia | Turnout - Outdoor Tourism Development in the Northern region of Portugal | 2019 |
Elvira Pacheco Vieira | Happiness and Tourist Expenditures: the empirical evidence | 2019 |
Elvira Pacheco Vieira | Municipal Tourist Tax in Porto: knowledge and evaluation | 2019 |
Elvira Pacheco Vieira | Tangible and Intangible Factors as Determinants of Length of Stay in a Tourist Destination | 2019 |
Elvira Pacheco Vieira | Gastronomic Experience in a Destination Touristic Place: Porto City | 2019 |
Elvira Pacheco Vieira | Evaluation of the brand of a regional food product | 2019 |