Bruno Miguel Sousa | The role of technologies in relationship management and internal marketing: An approach in the health sector | 2021 |
Bruno Miguel Sousa | Key drivers of performance and profitability in a social business | 2021 |
Sérgio Dominique Ferreira Lopes | Benchmarking and Rebranding a Handcraft Brand | 2021 |
Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia | Social Media and Sustainable Tourism Marketing: Perceptions of Owners of Leisure-Related Enterprises Operating Within Viana do Castelo Littoral Geopark (Northwest Portugal) | 2021 |
Bruno Miguel Sousa | Sustainable development and leisure services: Changes and trends | 2021 |
Bruno Miguel Sousa | The contribution of tourist events to local development: A case study | 2021 |
Bruno Miguel Sousa, Jessica Patrícia Miranda Ferreira | From Shaping of Pottery to Shaping of a Safe Tourism: The Case of the Artisanal Routes of Barcelos. | 2021 |
Alexandra Isabela Lopes Correia | Social media and sustainable tourism marketing: perceptions of owners of leisure-related enterprises operating within Viana do Castelo Littoral Geopark (Northwest Portugal) | 2021 |
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa | Accessible Tourism. Stakeholders perspective in the city of Braga. | 2021 |
Laurentina Maria da Cruz Vareiro | Residents' perceived impacts of LGBT tourism: A cluster analysis | 2021 |
Laurentina Maria da Cruz Vareiro, Raquel Bernardette Vale Mendes | Residents-Tourist Relationship and Tourismphobia: The Case of Porto | 2021 |
Laurentina Maria da Cruz Vareiro, Maria Alexandra Pereira da Silva Malheiro | The impact of cultural / sports infrastructure on local development: The case of Altice Forum Braga | 2021 |
Manuel José Serra da Fonseca, Bruno Miguel Sousa | Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry | 2021 |
| Inovação em Marketing: uma resposta da BTrust à crise (pandémica) na Gestão de Eventos | 2021 |
Bruno Miguel Sousa | Social and strategic partnership in marketing contexts: The case study of Help2kids | 2020 |
Oscarina Susana Vilela da Conceição | Impact of design thinking on human resources | 2020 |
Orlando Manuel Martins M. Lima Rua | Predictive strategic factors in export performance in the automotive industry: The mediating effect of innovation | 2020 |
Orlando Manuel Martins M. Lima Rua | Assessing the relationship between brand image, market orientation, and competitive advantage | 2020 |
Bruno Miguel Sousa | The Theory of Attachment in Contexts of Public and Social Marketing: Study of the Program Portugal Sou Eu | 2020 |
Manuel José Serra da Fonseca, Bruno Miguel Sousa | Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry | 2020 |