Showing 61-80 of 228 items.
ResearchersTitleYear
 
Bruno Miguel SousaThe role of health marketing in the dissemination of AI and ML Application in Preventive Health2024
Bruno Miguel Sousa, Jessica Patrícia Miranda FerreiraThe importance of internal marketing in companies and its relation with happiness at work2024
Bruno Miguel SousaDigital marketing, artificial intelligence, and online social networks in tourism: Case of the municipality of amares (Portugal)2024
Manuel José Serra da Fonseca, Bruno Miguel SousaMunicipal communication, governance, and the role of the local community: A case study in Guimares (Portugal)2024
Manuel José Serra da Fonseca, Alexandrino Manuel Oliveira Ribeiro, Bruno Miguel SousaRelational marketing applied to the banking sector in Portuguese context2024
Elvira Pacheco VieiraThe presence of brands in the metaverse2024
Carlos Rompante da Cunha, Vítor José Domingues MendonçaThe role of artificial intelligence to empower and leverage brands2024
Paula Odete Fernandes, Carlos Rompante da Cunha, Luís Carlos Magalhães PiresIntangible Approaches to Improve Individual Health Indicators and Empower Caregivers2024
Paula Odete Fernandes, Bruno Miguel SousaRelationship management between consumers and suppliers: An exploratory approach2024
Maria Alexandra Pereira da Silva Malheiro, Vânia Natércia Gonçalves CostaInfluence of Social Networks on the Choice and Promotions of a Tourist Destination2023
Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa LiberatoTourism sustainable planning in low density territories and the post (disaster) pandemic context2023
Sérgio Dominique Ferreira LopesBrand Management: From Storytelling to Strategic Narratives2023
Sérgio Dominique Ferreira LopesDifferent Perceptions of Nature2023
Sérgio Dominique Ferreira LopesDeveloping an Integrated Communication Plan in the Digital Age2023
Elvira Pacheco VieiraThe influence of human resources in the motivation and performance of employees: Performance evaluation/appraisal2023
Elvira Pacheco VieiraEnhancing sustainability through non-financial reporting2023
Elvira Pacheco VieiraPreface2023
Elvira Pacheco VieiraDigital leadership: Characteristics, challenges. and opportunities2023
Laurentina Maria da Cruz Vareiro, Soraia Marla Ferreira GonçalvesTourist Taxes and sustainability: A systematic literature review and future research2023
Paula Odete Fernandes, Elaine Cristina Borges Scalabrini, Jessica Patrícia Miranda FerreiraDestination Image Through TripAdvisors Reviews Analysis2023