Articles

Showing 61-80 of 105 items.
ResearchersTitleYear
 
Bruno Miguel SousaSemiotics and e-branding in tourism communication: Study of the covers of digital magazines in the pandemic period COVID-192020
Bruno Miguel SousaThe role of integrated marketing communications in brand equity: An exploratory approach2020
Bruno Miguel SousaThe role of technology in monitoring good practices for accessible tourism in the city of braga (Portugal)2020
Bruno Miguel SousaThe role of digital communication in changing population behaviors and regional development2020
Bruno Miguel SousaThe relationship between experiential marketing and determinants of quality service in the banking market2020
Bruno Miguel SousaMeassevuring E-service quality, satisfaction and loyalty of customer in the online channel of the modern retail2020
Bruno Miguel SousaHeterogeneity of motivations and conflicts in pilgrim-to-pilgrim interaction: A research on the way of Saint James2020
Bruno Miguel SousaEmployer branding applied to smes: A pioneering model proposal for attracting and retaining talent2020
Bruno Miguel SousaThe quality of communication and fake news in tourism: A segmented perspective2020
Bruno Miguel SousaSemiotics and e-branding in tourism communication: Study of the covers of digital magazines in the pandemic period COVID-19 | [Semiótica e e-branding em comunicação de turismo: Estudo das capas de revistas digitais no período pandémico COVID-19]2020
Bruno Miguel SousaThe role of digital communication in changing population behaviors and regional development | [O papel da comunicação digital na mudança de comportamentos dos cidadãos em benefício da comunidade local]2020
Bruno Miguel SousaThe role of technology in monitoring good practices for accessible tourism in the city of braga (Portugal) | [O papel da tecnologia na monitorização de boas práticas para o turismo acessível na cidade de braga (Portugal)]2020
Laurentina Maria da Cruz Vareiro, Bruno Miguel SousaUm olhar exploratório sobre o Turismo Voluntário2020
Bruno Miguel SousaTerritorial Marketing as a Contribution to Segmentation in Tourism Contexts: Shopping tourism conceptual model2019
Bruno Miguel SousaPrice and Marketing Strategy in Tourism Contexts: A preliminary study to mitigating seasonality2019
Bruno Miguel Sousa'Portugal, the best destination': The case study of a CSR communication that changed mentalities and increased business performance2019
Bruno Miguel SousaThe role of personal brand on consumer behaviour in tourism contexts: The case of madeira2019
Bruno Miguel SousaThe role of attachment in public management and place marketing contexts: A case study applied to Vila de Montalegre (Portugal)2019
Bruno Miguel SousaTowards socially sustainable tourism in cities: Local community perceptions and development guidelines2019
Bruno Miguel SousaThe role of service quality in predisposition for portuguese online commerce2019