Books/Book chapters

Showing 21-40 of 105 items.
ResearchersTitleYear
 
Bruno Miguel SousaMarketing Complexity of Smart Consumer Products to Global Millennial Segments2025
Bruno Miguel SousaChallenges of Consumer-Based Health Tourism Market Segmentation: Towards Tourists' Emotions2025
Manuel José Serra da Fonseca, Bruno Miguel SousaDrive the Purchase Intentions of Generation X and Z Tourists through Marketing Activities2025
Bruno Miguel SousaMatera -From Abandonment to Rebirth: Impacts and Opportunities of the 2019 European Capital of Culture2025
Bruno Miguel SousaArtificial Intelligence in Higher Education: Institutional Marketing Strategies for Engagement and Global Expansion2025
Manuel José Serra da Fonseca, Bruno Miguel SousaLuxury Brands in the Real Estate Sector in Portugal: Understanding the Relationship Between Brand and Consumer Loyalty2025
Laurentina Maria da Cruz Vareiro, Raquel Bernardette Vale Mendes, Bruno Miguel SousaDisasters, trauma and tourism: the effect of the COVID-19 pandemic on tourist behavior and post-crisis context2025
Bruno Miguel SousaFilm-Induced Tourism and Promotion of Tourist Destinations: An Exploratory Approach2025
Bruno Miguel SousaMarketing Plan and Territorial Management: Vila Nova das Taipas (Portugal)2025
Bruno Miguel SousaPromotion of Geocaching and Educational Tourist Routes in the Euroregion of Northern Portugal and Galicia2025
Bruno Miguel SousaNature-Based Tourism in Mountain Destinations of the Galicia Northern Portugal Cross-Border Region: An Empirical Examination of Stakeholders' Perspectives2025
Bruno Miguel SousaExperiential Marketing and Emotional Connection in Tourism: Implications for the Development of Sustainable Cross-Border Regions2025
Bruno Miguel SousaSpecial Forms of Tourism as a Territorial Management Tool: An Exploratory Study in the Context of Geocaching2025
Bruno Miguel SousaInternational Volunteering as a Catalyst for Cross-Border Tourist Image Building: A Comparative Analysis of Euroregions2025
Bruno Miguel SousaGreen Marketing and the Competitive Edge in the Cosmetics and Wellness Products Sector: An Exploratory Research2025
Bruno Miguel SousaEV Charging Stations as a Competitive Advantage and New Business Strategy2025
Bruno Miguel SousaCross-Border Regions Cooperation and Implications for Organizations2025
Bruno Miguel SousaUsing endomarketing as a strategic tool for innovation in the business context: Preliminary insights2025
Bruno Miguel SousaPerforming skills in the tourism industry: A state-of-the-art analysis2025
Bruno Miguel Sousa, Maria Alexandra Pereira da Silva Malheiro, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa Liberato, Pedro Carvalho, Elsa Esteves , Cristina Isabel Lourenço RodriguesLiterary tourism in Northern Portugal and its contribution to regenerative tourism: Preliminary insights2025