Books/Book chapters

Showing 21-40 of 77 items.
ResearchersTitleYear
 
Bruno Miguel SousaCo-creation, leadership, job satisfaction, and burnout in the digital era2025
Bruno Miguel SousaUse of artificial intelligence chatbots in the hospitality industry: Preliminary insights on value co-creation2025
Bruno Miguel SousaPromoting co-creation and sustainable routes in industrial tourism: Linking tourism to education2025
Bruno Miguel SousaEmpowering value co-creation in the digital era2025
Bruno Miguel SousaEndomarketing and internal marketing management tourism contexts: Preliminary insights2025
Bruno Miguel SousaBrand communication and strategic analysis of menus in fine dining restaurants in hotel management2025
Bruno Miguel SousaPromoting destination marketing strategies in authenticity and nature tourism2025
Manuel José Serra da Fonseca, Bruno Miguel SousaThe impact of digital marketing on the esports industry: Preliminary approach2025
Bruno Miguel SousaUnderstanding Consumers Feelings of Affectivity in the Luxury Car Segment2025
Bruno Miguel SousaSocially Responsible Marketing and Children's Health: Preliminary Insights2024
Bruno Miguel SousaExploring the connection between population health management and patient-centered care in the healthcare marketing mix2024
Bruno Miguel SousaGastronomy, cheese, and the contributions of maketing to territorial identity: A proposal for an exploratory study on "Queijo da Serra" (Portugal)2024
Manuel José Serra da Fonseca, Bruno Miguel SousaThe fashion consumer's attitude when confronted with communication actions of social causes and their influence on the purchase decision2024
Bruno Miguel SousaThe importance of relational marketing in health and wellness tourism: A study applied to the northern euroregion of Portugal and Galicia2024
Bruno Miguel SousaA preliminary study on ethics and sustainability in hospitality employer branding2024
Bruno Miguel Sousa, Ricardo Alexandre Fontes CorreiaPlace Knowledge Management in Promoting Gastronomic Tourism and Regional Development: A Case Study Applied to the Lampreia Festival in Portugal2024
Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa LiberatoDiversity in Tourism Demand and the Revisiting of Sustainable and Pilgrimage Destinations: An Approach to the Ways of St. James2024
Bruno Miguel Sousa, Pedro Manuel da Costa LiberatoCitybranding: Generation of Brands in the Cities of Mindelo and Praia, Cape Verde2024
Bruno Miguel SousaIndustrial tourism and literary tourism: Niche marketing perspective and regional development2024
Bruno Miguel SousaThe role of health marketing in the dissemination of AI and ML Application in Preventive Health2024