Books/Book chapters

Showing 21-40 of 262 items.
ResearchersTitleYear
 
Bruno Miguel SousaCorporate Asset Management in Canned Goods Brands: Family SMEs With Longevity - A Preliminary Comparative Study in the Euro- Region Galicia and Northern Portugal2025
Bruno Miguel SousaThe Role of Digital Marketing in Choosing Gastronomic Experiences and Tourist Destinations2025
Bruno Miguel SousaBrand Management and Competitiveness in Tourism: Case Study in Local Accommodation "Romoa Vintage Guest House" (Portugal)2025
Bruno Miguel SousaThe Role of Internal Marketing in Employee Engagement in the Tourism Sector: A Best Practice Guide2025
Bruno Miguel SousaThe Importance of Groups and Events in the Hospitality Sector: Learning for a Sustainable Future in the Portuguese Context2025
Bruno Miguel Sousa, Pedro Manuel Miranda NunesStrategic Management for the Benefit of the Local Community in a Portuguese Context: Sport, Youth, and Citizenship2025
Bruno Miguel SousaMarketing Complexity of Smart Consumer Products to Global Millennial Segments2025
Bruno Miguel SousaChallenges of Consumer-Based Health Tourism Market Segmentation: Towards Tourists' Emotions2025
Manuel José Serra da Fonseca, Bruno Miguel SousaDrive the Purchase Intentions of Generation X and Z Tourists through Marketing Activities2025
Elvira Pacheco VieiraEmpowering Development With Strategic Accounting: Organizational, Economic, and Sustainable Impacts2025
Luísa LopesEnhancing Green Capability in the Hospitality Sector Through Nudging: A Conceptual Framework2025
Bruno Miguel SousaMatera -From Abandonment to Rebirth: Impacts and Opportunities of the 2019 European Capital of Culture2025
Bruno Miguel SousaArtificial Intelligence in Higher Education: Institutional Marketing Strategies for Engagement and Global Expansion2025
Manuel José Serra da Fonseca, Bruno Miguel SousaLuxury Brands in the Real Estate Sector in Portugal: Understanding the Relationship Between Brand and Consumer Loyalty2025
Laurentina Maria da Cruz Vareiro, Raquel Bernardette Vale Mendes, Bruno Miguel SousaDisasters, trauma and tourism: the effect of the COVID-19 pandemic on tourist behavior and post-crisis context2025
Luísa LopesCommunity-Based Sustainable Tourism Development and Green Marketing2025
Ricardo Alexandre Fontes CorreiaRedefining the future of digital marketing with virtual influencers2025
Ricardo Alexandre Fontes CorreiaFrom human to posthuman: The strategic role of virtual influencers in contemporary marketing2025
Ricardo Alexandre Fontes CorreiaPreface2025
Bruno Miguel SousaFilm-Induced Tourism and Promotion of Tourist Destinations: An Exploratory Approach2025