Books/Book chapters

Showing 21-40 of 215 items.
ResearchersTitleYear
 
Bruno Miguel Sousa, Pedro Manuel da Costa LiberatoCitybranding: Generation of Brands in the Cities of Mindelo and Praia, Cape Verde2024
Bruno Miguel SousaThe importance of internal marketing in achieving job satisfaction and organizational success2024
Bruno Miguel SousaCurrent digital healthcare and wellness tourism: Preliminary study in the cross-border context2024
Bruno Miguel SousaIndustrial tourism and literary tourism: Niche marketing perspective and regional development2024
Bruno Miguel SousaExploring the relationship between CRM Tools, AI, and Big Data: A systematic review2024
Bruno Miguel SousaThe role of health marketing in the dissemination of AI and ML Application in Preventive Health2024
Bruno Miguel Sousa, Jessica Patrícia Miranda FerreiraThe importance of internal marketing in companies and its relation with happiness at work2024
Bruno Miguel SousaRural tourism and wine experience: Preliminary insights on a niche marketing approach2024
Bruno Miguel SousaDigital marketing, artificial intelligence, and online social networks in tourism: Case of the municipality of amares (Portugal)2024
Manuel José Serra da Fonseca, Bruno Miguel SousaMunicipal communication, governance, and the role of the local community: A case study in Guimares (Portugal)2024
Manuel José Serra da Fonseca, Alexandrino Manuel Oliveira Ribeiro, Bruno Miguel SousaRelational marketing applied to the banking sector in Portuguese context2024
Elvira Pacheco VieiraThe presence of brands in the metaverse2024
Elvira Pacheco VieiraBrand Personality dimensions in the hotel sector: A case study2024
Carlos Rompante da Cunha, Vítor José Domingues MendonçaThe role of artificial intelligence to empower and leverage brands2024
Paula Odete Fernandes, Carlos Rompante da Cunha, Luís Carlos Magalhães PiresIntangible Approaches to Improve Individual Health Indicators and Empower Caregivers2024
Paula Odete FernandesInfluence amplified: Leveraging the power of influencer marketing in the digital age2024
Paula Odete Fernandes, Bruno Miguel SousaRelationship management between consumers and suppliers: An exploratory approach2024
Sandra Vieira VasconcelosLearning while teaching: Harnessing the potential of peer-to-peer learning to enhance language learning2023
Sandra Vieira VasconcelosFostering pedagogical innovation in tourism education through experiential learning: An interdisciplinary toolkit2023
Catarina FernandesFemales in social entrepreneurship: What we know and what we need to know2023