| Bruno Miguel Sousa | The Dark Side of the Brand and Brand Hate: A Review and Future Research Agenda | 2023 |
| Bruno Miguel Sousa | Ethics and Sustainability in Hospitality Employer Branding | 2023 |
| Manuel José Serra da Fonseca, Bruno Miguel Sousa | Assessing the Impacts of Internal Communication: Employer Branding and Human Resources | 2023 |
| Bruno Miguel Sousa | Drivers of customer behavioral intentions and the relationship with service quality in specific industry contexts | 2022 |
| Bruno Miguel Sousa | Emotions and involvement in tourism settings | 2022 |
| Bruno Miguel Sousa | Encouraging consumer loyalty: the role of family business in hospitality | 2022 |
| Bruno Miguel Sousa | Developing a Commercial Ethics Framework for Analysing Marketing Campaigns | 2022 |
| Bruno Miguel Sousa | The infl uence of wine storytelling on the global wine tourism experience | 2022 |
| Bruno Miguel Sousa | Exploring the outcomes of digital marketing on historic sites' visitor behaviour | 2022 |
| Bruno Miguel Sousa | The Loyalty of Generetion Z to Metro do Porto Contribution to Regional Development | 2022 |
| Bruno Miguel Sousa, Aida Carvalho | Encouraging brand attachment on consumer behaviour: Pet-friendly tourism segment | 2022 |
| Bruno Miguel Sousa | Factors influencing the acceptance of financial technology by consumers of traditional financial services in Portugal | 2022 |
| Bruno Miguel Sousa | The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal | 2022 |
| Bruno Miguel Sousa | Encouraging Internationalization and Sustainable Competitiveness in Construction: A Preliminary Approach in Portugal | 2022 |
| Bruno Miguel Sousa | Factors influencing touristic consumer behaviour | 2022 |
| Bruno Miguel Sousa | Towards a framework for the global wine tourism system | 2022 |
| Bruno Miguel Sousa | Managerial Practices and (Post) Pandemic Consumption of Private Labels: Online and Offline Retail Perspective in a Portuguese Context | 2022 |
| Bruno Miguel Sousa | Assessment of the quality of the service perceived in specific contexts of management of a family business | 2022 |
| Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa | Tourism and Protected Areas: The Guadiana Valley Natural Park, Portugal | 2022 |
| Bruno Miguel Sousa | The Loyalty of Generetion Z to Metro do Porto – Contribution to Regional Development | [A Lealdade da Geração Z ao Metro do Porto - Contributo para o Desenvolvimento Regional] | 2022 |
