Showing 21-40 of 89 items.
ResearchersTitleYear
 
Bruno Miguel SousaFactors influencing the acceptance of financial technology by consumers of traditional financial services in Portugal2022
Bruno Miguel Sousa, Maria Alexandra Pereira da Silva MalheiroUnderstanding the role of social networks in consumer behaviour: A perspective of the hotel sector in the northern region2022
Bruno Miguel Sousa, Maria Alexandra Pereira da Silva MalheiroWeb 2.0 technologies and banking management: The portuguese context2021
Bruno Miguel Sousa, Maria Alexandra Pereira da Silva MalheiroThe quality of services in tourism: A study applied to transport companies2021
Bruno Miguel SousaAcademic tourism and transport services: Student perceptions from a social responsibility perspective2021
Laurentina Maria da Cruz Vareiro, Bruno Miguel SousaRiver tourism and local development in demarcated regions and the winegrowing context: A theoretical contribution2021
Laurentina Maria da Cruz Vareiro, Bruno Miguel SousaThe importance of museums in the tourist development and the motivations of their visitors: an analysis of the Costume Museum in Viana do Castelo2021
Laurentina Maria da Cruz Vareiro, Bruno Miguel SousaThe role of live marketing and sensory marketing in the rock in Rio Brassil 2017 event from the perspective of stakeholder offer and the dynamics of the destination2021
Bruno Miguel Sousa, Maria Alexandra Pereira da Silva MalheiroThe quality of services in tourism: A study applied to transport companies2021
Bruno Miguel SousaAcademic tourism and transport services: Student perceptions from a social responsibility perspective2021
Bruno Miguel SousaEncouraging consumer loyalty: the role of family business in hospitality2021
Laurentina Maria da Cruz Vareiro, Bruno Miguel SousaThe importance of museums in the tourist development and the motivations of their visitors: an analysis of the Costume Museum in Viana do Castelo2021
Laurentina Maria da Cruz Vareiro, Bruno Miguel SousaO turismo fluvial e o desenvolvimento local em regiões demarcadas e contexto vinhateiro: um contributo teórico2021
Laurentina Maria da Cruz Vareiro, Bruno Miguel SousaO papel do live marketing e marketing sensorial no evento Rock in Rio 2017 sob a ótica da oferta dos stakeholders e a dinâmica do destino turístico2021
Bruno Miguel SousaThe brand attachment and consumer behaviour in sports marketing contexts: The case of football fans in Portugal2020
Bruno Miguel SousaMarketing management and sexism in promotion: The role of leadership2020
Bruno Miguel SousaSemiotics and e-branding in tourism communication: Study of the covers of digital magazines in the pandemic period COVID-192020
Bruno Miguel SousaThe role of integrated marketing communications in brand equity: An exploratory approach2020
Bruno Miguel SousaThe role of technology in monitoring good practices for accessible tourism in the city of braga (Portugal)2020
Bruno Miguel SousaThe role of digital communication in changing population behaviors and regional development2020