| Manuel José Serra da Fonseca | Integrating Online and Offline Distribution Strategies A Portuguese Case Study | 2024 |
| Manuel José Serra da Fonseca | ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022 | 2024 |
| Manuel José Serra da Fonseca | Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo | 2024 |
| Manuel José Serra da Fonseca | The Influence of In-Store Music on the Consumers Shopping Experience | 2024 |
| Manuel José Serra da Fonseca | The City Makes Its Mark in a Review on Digital Communication and Citizenship | 2024 |
| Manuel José Serra da Fonseca, Bruno Miguel Sousa | The Construction of the Brand Narrative Through the Creation of Corporate Museums | 2024 |
| Manuel José Serra da Fonseca | Marketing Plan for an Online Business: A Case Study | 2024 |
| Manuel José Serra da Fonseca | The Impact of Process Automation on Employee Performance | 2024 |
| Manuel José Serra da Fonseca, Álvaro Miguel da Costa Cairrão | Analyzing So Paulos Place Branding Positioning in Promotional Videos (20172019) | 2024 |
| Manuel José Serra da Fonseca | Marketing and Religion - Spiritual Commitment and Church Engagement of a Portuguese Parish: a Principal Component Analysis | 2024 |
| Elvira Pacheco Vieira, Manuel José Serra da Fonseca | The Role of Digital Marketing in the Process of Musical Events Participation | 2024 |
| Elvira Pacheco Vieira, Manuel José Serra da Fonseca | The Impact of Using Digital Platforms and Sharing Online Experiences on the Reputation of a Company | 2024 |
| Manuel José Serra da Fonseca | The Influence of Social Media on Voters Decision-Making Process in Portugal: A Case Study | 2023 |
| Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Elaine Cristina Borges Scalabrini | The Use of Mobile Technology in Outdoor Tourism: A Systematic Review | 2023 |
| Manuel José Serra da Fonseca | IS GREENWASHING A COMMON PRACTICE IN ENERGY MARKET? | 2022 |
| Manuel José Serra da Fonseca | Search Engine Optimization (SEO) foraCompany Website: A Case Study | 2022 |
| Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Bruno Miguel Sousa | The Perceived Effects of Events on Tourism: The Case of the Festivities of the Romaria de Nossa Senhora dAgonia, Viana do Castelo, Northwest of Portugal | 2022 |
| Manuel José Serra da Fonseca | Impact of Corporate Social Responsibility (CSR) Activities of Sports Clubs in Portugal on Brand Attitude and Electronic Word-of-Mouth Intention | 2022 |
| Manuel José Serra da Fonseca | Implementation and development of IPVC's equality plan in association with its management system | 2022 |
| Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Elaine Cristina Borges Scalabrini | An integrated approach to determine the satisfaction of outdoor activities practitioners in the North of Portugal | 2022 |
