Books/Book chapters

Showing 1-20 of 44 items.
ResearchersTitleYear
 
Bruno Miguel SousaUnderstanding Consumers Feelings of Affectivity in the Luxury Car Segment2025
Bruno Miguel SousaThe importance of relational marketing in health and wellness tourism: A study applied to the northern euroregion of Portugal and Galicia2024
Bruno Miguel SousaA preliminary study on ethics and sustainability in hospitality employer branding2024
Bruno Miguel Sousa, Ricardo Alexandre Fontes CorreiaPlace Knowledge Management in Promoting Gastronomic Tourism and Regional Development: A Case Study Applied to the Lampreia Festival in Portugal2024
Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa LiberatoDiversity in Tourism Demand and the Revisiting of Sustainable and Pilgrimage Destinations: An Approach to the Ways of St. James2024
Bruno Miguel Sousa, Pedro Manuel da Costa LiberatoCitybranding: Generation of Brands in the Cities of Mindelo and Praia, Cape Verde2024
Bruno Miguel SousaIndustrial tourism and literary tourism: Niche marketing perspective and regional development2024
Bruno Miguel SousaThe role of health marketing in the dissemination of AI and ML Application in Preventive Health2024
Bruno Miguel Sousa, Jessica Patrícia Miranda FerreiraThe importance of internal marketing in companies and its relation with happiness at work2024
Bruno Miguel SousaDigital marketing, artificial intelligence, and online social networks in tourism: Case of the municipality of amares (Portugal)2024
Manuel José Serra da Fonseca, Bruno Miguel SousaMunicipal communication, governance, and the role of the local community: A case study in Guimares (Portugal)2024
Manuel José Serra da Fonseca, Alexandrino Manuel Oliveira Ribeiro, Bruno Miguel SousaRelational marketing applied to the banking sector in Portuguese context2024
Paula Odete Fernandes, Bruno Miguel SousaRelationship management between consumers and suppliers: An exploratory approach2024
Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa LiberatoTourism sustainable planning in low density territories and the post (disaster) pandemic context2023
Bruno Miguel SousaMobile Applications in Urban Ecotourism: Promoting Digitization and Competitive Differentiation2022
Bruno Miguel SousaKey challenges in global wine tourism2022
Bruno Miguel SousaThe contribution of tourist events to local development: A case study2022
Bruno Miguel SousaThe relevance of virtual reality and increased reality in events with streaming and livestreaming in COVID and post-COVID-19 era: A touristic perspective2022
Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Bruno Miguel SousaCooperation as a Basic Strategy for New Dynamics of a Cross-Border Destination: The Case of the Euroregion Galicia and Northern Portugal2022
Laurentina Maria da Cruz Vareiro, Raquel Bernardette Vale Mendes, Bruno Miguel SousaTourism Impacts of the UNESCO Creative Cities Classification and Destination Recovery: Residents Perceptions2022