With over two decades of academic experience, Ricardo Fontes Correia is an Associate Professor at Bragança Polytechnic University in Portugal, where he leads the master's program in Tourism Marketing. He also serves as a visiting Professor at ISM University of Management and Economics in Lithuania. Ricardo's primary research interests encompass Services Marketing, Tourism Marketing, Wine Tourism, Branding, and Social Networks. He is an integrated member of the Applied Management Research Unit (UNIAG). Ricardo has contributed his expertise as an external consultant to various programs, including the European Union Agris Program and Interreg, and has consulted for Deloitte & Touche. His prolific academic career is marked by active participation in numerous research projects, conferences, and international scientific meetings. Additionally, he has published several book chapters and papers in prestigious top-tier journals.

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