Pedro M. Carvalho holds a Post Ph.D. and a Ph.D. degree in Business Administration (Marketing). He is Adjunct Professor in the areas of marketing and strategy. His major research work has covered a variety of topics related to the fields of value co-creation, relationship marketing and business tourism marketing at the Applied Management Research Unit (UNIAG). He has published in journals with high impact (such as Journal of Travel & Tourism Marketing and International Journal of Contemporary Hospitality Management) and participated in several research projects. He is currently the director of the Management degree at Polytechnic Institute of Viana do Castelo.

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