Books/Book chapters

Showing 1-20 of 262 items.
ResearchersTitleYear
 
Bruno Miguel SousaA Cross- Regional Analysis of Diversity and Inclusion in Marketing for Global Generation Z2026
Bruno Miguel SousaBrand Management and Communication in Travel Agencies: A Case Study in the Portuguese Context2026
Bruno Miguel SousaDestination Marketing and Communication in Tourism: Passos Pelo Mundo2026
Luísa LopesDIGITAL MARKETING IN HEALTH AND WELLNESS TOURISM2026
Bruno Miguel SousaDigital Technologies, Employee Well-Being, and Internal Marketing: Strategies for Sustainability and Global Competitiveness2026
Catarina FernandesExploring the Corporate Social Responsibility of Small and Medium Enterprises in the Hospitality Sector2026
Bruno Miguel SousaInternal Marketing and Competitiveness in Hotels: A Case Study in a Greek Context2026
Catarina FernandesPolicies to Promote Inclusion in Municipalities of Intermunicipal Community of Terras de Trs-os-Montes (CIM-TTM): An Innovative Proposal2026
Bruno Miguel SousaPREFACE2026
Elisabete da Anunciação Paulo Morais, Luísa LopesThe Impact of Artificial Intelligence on Digital Marketing2026
Bruno Miguel SousaAI as Novelty Strategic Management Tool for Future Digital Luxury Brand Events: Metaverse and NFTs Agenda 20302025
Bruno Miguel SousaArtificial Intelligence in Higher Education: Institutional Marketing Strategies for Engagement and Global Expansion2025
Bruno Miguel SousaBarcelos handicrafts as cultural heritage and sustainable practice: A regenerative tourism approach2025
Bruno Miguel Sousa, Pedro Manuel da Costa LiberatoBetween Wings and Emotions: A Brand Evangelism Model for Airlines2025
Bruno Miguel SousaBrand communication and strategic analysis of menus in fine dining restaurants in hotel management2025
Bruno Miguel SousaBrand Management and Competitiveness in Tourism: Case Study in Local Accommodation "Romoa Vintage Guest House" (Portugal)2025
Elvira Pacheco VieiraBridging the Gap: Tailoring Employer Branding Tactics for Diverse Generations in Talent Acquisition2025
Bruno Miguel SousaChallenges of Consumer-Based Health Tourism Market Segmentation: Towards Tourists' Emotions2025
Elvira Pacheco VieiraCircular economy in the fashion industry: Key factors driving the shift to slow fashion2025
Bruno Miguel SousaCo-creation, leadership, job satisfaction, and burnout in the digital era2025