Bruno Miguel Sousa

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.
105

Book/Book chapters
104

Articles
60

Conferences
180

Theses
Showing 361-380 of 449 items.
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Bruno Miguel SousaO papel da afetividade na promoção do turismo gastronómico e valorização do território: um estudo de caso aplicado ao Festival da Lampreia no Município de Penafiel2019
Bruno Miguel SousaO Papel dos Fatores Técnicos e Relacionais na Confiança e na Predisposição para o Comércio Online: Um Estudo na Ótica do Consumidor2019
Bruno Miguel SousaO Brand Attachment e as Marcas de Comércio Online: Uma Abordagem aos Consumidores2019
Bruno Miguel SousaA Teoria do Attachment em Contextos de Marketing Público e Social: Estudo do Programa “Portugal Sou Eu"2019
Bruno Miguel SousaResponsabilidade Social Corporativa no campo do Marketing Desportivo: estudo aplicado ao S.C. Braga2019
Bruno Miguel SousaThe Role of New Technologies for the Human Resources Management: In which way the New Technologies could influence the increase of people's retention, the decrease of the turnover and the management of Internal Marketing?2019
Bruno Miguel SousaA influência do branding e da comunicação no brand attachment e comportamento do consumidor: um caso de estudo Super Bock2019
Bruno Miguel SousaCompreender o papel das redes sociais no comportamento do consumidor: a perspetiva do setor hoteleiro na região norte2019
Bruno Miguel SousaO ponto de encontro do serviço e as intenções comportamentais em contextos de saúde: uma abordagem direcionada a Unidades de Imagiologia do Setor Convencionado2019
Bruno Miguel SousaEstratégia e Atratividade no Setor da Construção Civil: Uma Abordagem ao Contexto Português2019
Bruno Miguel SousaEstabelecimento de parcerias e de sourcing junto de parceiros em mercados emergentes: Estudo exploratório no Sector Têxtil2019
Paula Odete Fernandes, Bruno Miguel SousaTrust and perceived risk in consumer behaviour: A preliminary study in electronic commerce2019
Paula Odete Fernandes, Bruno Miguel SousaThe cultural marketing in the relational management: A preliminary Minho cultural approach2019
Bruno Miguel SousaThe Role of Service Quality in Predisposition for Portuguese Online Commerce.2019
Bruno Miguel SousaBook review: Transformational entrepreneurship2019
Laurentina Maria da Cruz Vareiro, Bruno Miguel SousaCriatividade no turismo e envolvimento do visitante: o estudo de caso de Loulé (Portugal)2019
Bruno Miguel SousaAn Approach on Attachment in Public Marketing and Higher Education Management Contexts2019
Bruno Miguel SousaThe role of personal brand on consumer behaviour in tourism contexts: the case of madeira2019
Bruno Miguel Sousa, Alexandra Pereira da Silva MalheiroCompreender o papel das redes sociais no comportamento do consumidor: a perspetiva do setor hoteleiro na região norte2019
Bruno Miguel SousaTowards socially sustainable tourism in cities: local community perceptions and development guidelines2019