Instituto Politécnico de
Bragança
Campus de Santa Apolónia - 5300-253 BRAGANÇA
uniag@ipb.pt
UNIAG
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Sérgio Dominique Ferreira Lopes
Brand Management: From Storytelling to Strategic Narratives
2023
Sérgio Dominique Ferreira Lopes
Different Perceptions of Nature
2023
Sérgio Dominique Ferreira Lopes
Developing an Integrated Communication Plan in the Digital Age
2023
Sérgio Dominique Ferreira Lopes
Benchmarking and Rebranding a Handcraft Brand
2021
Sérgio Dominique Ferreira Lopes
Revisiting Branding and Rebranding: Implications in Marketing and Design
2021