PhD in Economics and Management (2005), Professor of Management at the Polytechnic Institute of Bragança (IPB) - Portugal, since December 1992. She is a researcher and Scientific Coordinator of UNIAG (Applied Management Research Unit, since 2013) and was a researcher at the Research Unit in Business Sciences (NECE-UBI, 2010-2017). She participated in 21 international and national R&D projects (8 as Responsible Researcher), supervised one PhD thesis and several master students (over 150 master theses). She published more than 230 publications (150 with indexing to Scopus/WoS databases) in peer-reviewed journals, book chapters and proceedings, and has several communications at international scientific conferences. Best award scientific paper (10) in Marketing and Strategy, Tourism, Econometric Methods and Regional Analysis. She serves as a member of the Program Board and Organizing Committees for some Scientific Committees of International Conferences and has collaborated as a reviewer with several journals. Her current research interest is in Tourism Research, Importance-Performance Analysis, Management, Artificial Neural Network, Entrepreneurship, Econometric Modelling, Marketing and Strategic Management, Market Research, Corporate Social Responsibility and Sustainable, Higher Education Quality and Applied Research Methods.

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