Álvaro Miguel da Costa Cairrão has a PhD in Communication Sciences from the Autonomous University of Barcelona since 2004. He is a lecturer at the Escola Superior de Ciências Empresariais of the Instituto Politécnico de Viana do Castelo, where he is the coordinator of the degree programme in Marketing and Business Communication and the postgraduate course in Marketing for the Blue Economy. Teaching experience at various HEIs. Several publications in indexed scientific journals; participation in various research projects; member of IPVC's pedagogical innovation team; and a regular member of Master's and PhD juries.

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