Proceedings

Showing 121-140 of 1,041 items.
ResearchersTitleYear
 
Manuel José Serra da FonsecaIntegrating Online and Offline Distribution Strategies A Portuguese Case Study2024
Manuel José Serra da FonsecaESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 20222024
Manuel José Serra da FonsecaFundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo2024
Manuel José Serra da FonsecaThe Influence of In-Store Music on the Consumers Shopping Experience2024
Manuel José Serra da FonsecaThe City Makes Its Mark in a Review on Digital Communication and Citizenship2024
Manuel José Serra da Fonseca, Bruno Miguel SousaThe Construction of the Brand Narrative Through the Creation of Corporate Museums2024
Manuel José Serra da FonsecaThe Impact of Process Automation on Employee Performance2024
Manuel José Serra da FonsecaAnalyzing So Paulos Place Branding Positioning in Promotional Videos (20172019)2024
Manuel José Serra da FonsecaMarketing and Religion - Spiritual Commitment and Church Engagement of a Portuguese Parish: a Principal Component Analysis2024
Jorge Afonso Alves, Nuno Filipe Lopes MoutinhoThe Impact of Corporate Governance on Financial Performance: Study for Portuguese Hotel Companies2024
Helena Santos-RodriguesIntellectual Capital and Customer Satisfaction at Northern Portugal and Galicia Hotels2024
Elvira Pacheco Vieira, Manuel José Serra da FonsecaThe Role of Digital Marketing in the Process of Musical Events Participation2024
Elvira Pacheco VieiraHow Wine Information Seeking and Event Participation Impact Knowledge and Determines the Purchasing Behavior?2024
Elvira Pacheco VieiraThe Role of Sociodemographic Characteristics on the Journey from Brand Experience to Brand Love and LoyaltyPorto2024
Elvira Pacheco Vieira, Manuel José Serra da FonsecaThe Impact of Using Digital Platforms and Sharing Online Experiences on the Reputation of a Company2024
Elisabete da Anunciação Paulo MoraisSocial Media as a Marketing Strategy in Hospitality: Case Study of the Braga City2024
Elisabete da Anunciação Paulo MoraisDigital Marketing as a Tool to Promote Rural Tourism Ventures: The Case of Casa da Lagoa2024
Laurentina Maria da Cruz VareiroThe Perception of Tourists Regarding the Importance of Influencers in Shaping the Image of a Tourist Destination: The Case of Melgao (Portugal)2024
Laurentina Maria da Cruz Vareiro, Alexandrino Manuel Oliveira RibeiroFinancial Impact of COVID-19: Perspective from the Hospitality and Restaurant Industry2024
Carlos Rompante da Cunha, Vítor José Domingues MendonçaUsing Extended Reality and Machine Learning in Digital Marketing Focusing Tourism2024