| Bruno Miguel Sousa | Social and strategic partnership in marketing contexts: The case study of Help2kids | 2020 |
| Oscarina Susana Vilela da Conceição | Impact of design thinking on human resources | 2020 |
| Orlando Manuel Martins M. Lima Rua | Predictive strategic factors in export performance in the automotive industry: The mediating effect of innovation | 2020 |
| Orlando Manuel Martins M. Lima Rua | Assessing the relationship between brand image, market orientation, and competitive advantage | 2020 |
| Bruno Miguel Sousa | The Theory of Attachment in Contexts of Public and Social Marketing: Study of the Program Portugal Sou Eu | 2020 |
| Manuel José Serra da Fonseca, Bruno Miguel Sousa | Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry | 2020 |
| Elvira Pacheco Vieira, Alexandra Isabela Lopes Correia, Goretti Silva | Perceived impacts of running events in protected areas: The case of trans peneda-gers at peneda gers national park, portugal | 2020 |
| Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Manuel José Serra da Fonseca | Outdoor solutions for the seasonal concentration of tourism demand in northern portugal: An integrated approach based on the gini index | 2020 |
| Bruno Miguel Sousa | The Theory of Attachment in Contexts of Public and Social Marketing: Study of the Program “Portugal Sou Eu” | 2020 |
| Bruno Miguel Sousa | Green Consumer Behavior and Its Implications on Brand Marketing Strategy | 2020 |
| Bruno Miguel Sousa | The Role of Digital Marketing and Online Relationship Quality in Social Tourism: A Tourism for All Case Study | 2020 |
| Bruno Miguel Sousa | Understanding the Role of Social Networks in Consumer Behavior in Tourism: A Business Approach. | 2020 |
| Bruno Miguel Sousa, Maria Alexandra Pereira da Silva Malheiro | Differentiation and Market Loyalty: An Approach to Cultural Tourism in Northern Portugal | 2020 |
| Fernanda Amélia Fernandes Ferreira, Fernando Flávio Ribeiro Oliveira Ferreira | Price-setting hotel competition under uncertain demand | 2020 |
| Fernanda Amélia Fernandes Ferreira | Medical tourism in Portugal - A potential niche market | 2020 |
| Fernanda Amélia Fernandes Ferreira, Daniela Meneses | Actions and strategies on hotel websites: Case study of 4 and 5 star hotels in Porto and Northern Region | 2020 |
| Fernanda Amélia Fernandes Ferreira | Influences and motivations of the North Portugal’s tourist regarding local accommodation | 2020 |
| Fernanda Amélia Fernandes Ferreira | The buying process on hospitality services and its implication to loyalty behaviour. | 2020 |
| Fernando Flávio Ribeiro Oliveira Ferreira | Marketing, competitiveness and promotion of tourist attractions. | 2020 |
| Oscarina Susana Vilela da Conceição | Impact of design thinking on human resources | 2020 |
