Bruno Miguel Sousa

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.
44

Book/Book chapters
89

Articles
51

Conferences
103

Theses
Showing 121-140 of 287 items.
ResearchersTitleYear
 
Bruno Miguel Sousa, Pedro Manuel da Costa LiberatoA importância do planeamento sustentável no turismo em territórios de baixa densidade2021
Bruno Miguel Sousa, Maria Alexandra Pereira da Silva MalheiroO Perfil e o Comportamento do Consumidor em Contextos Específicos de Marketing: Um Estudo Sobre Marcas do Luxo2021
Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo LiberatoO impacto da COVID-19 no turismo e na hotelaria da Região Norte2021
Bruno Miguel SousaTURISMO LITERÁRIO NO DIGITAL - CASO DE ESTUDO: A LISBOA DE PESSOA2020
Bruno Miguel SousaFatores influenciadores da aceitação da tecnologia financeira (FINTECH) pelos consumidores dos serviços financeiro tradicionais em Portugal2020
Bruno Miguel SousaO PAPEL DO MARKETING COMO INFLUENCIADOR DE MUDANÇA DE COMPORTAMENTO JUNTO DOS CONSUMIDORES: UM ESTUDO APLICADO AO ATLETISMO EM PORTUGAL2020
Bruno Miguel SousaA implementação do conceito de marketing como determinante na vantagem competitiva: uma abordagem em contextos industriais2020
Bruno Miguel SousaO papel das tecnologias na gestão de relacionamentos e no marketing interno: uma abordagem no setor Hospitalar2020
Bruno Miguel SousaO IMPACTO DO TURISMO FLUVIAL NO DESENVOLVIMENTO DA REGIÃO DEMARCADA DO ALTO DOURO VINHATEIRO O CASO DOS NAVIOS HOTEL2020
Bruno Miguel SousaPlano de marketing de turismo: um caso aplicado à FafeNorte viagens2020
Bruno Miguel SousaA IMPORTÂNCIA DO DOMÍNIO DAS LÍNGUAS ESTRANGEIRAS NO SETOR DO TURISMO2020
Bruno Miguel Sousa, Maria Alexandra Pereira da Silva MalheiroDifferentiation and market loyalty: An approach to cultural tourism in northern Portugal2020
Bruno Miguel Sousa, Jessica Patrícia Miranda FerreiraExperiential marketing as leverage for growth of creative tourism: A co-creative process2020
Bruno Miguel SousaThe brand attachment and consumer behaviour in sports marketing contexts: The case of football fans in Portugal2020
Bruno Miguel SousaMarketing management and sexism in promotion: The role of leadership2020
Bruno Miguel SousaThe Theory of Attachment in Contexts of Public and Social Marketing: Study of the Program Portugal Sou Eu2020
Bruno Miguel SousaSemiotics and e-branding in tourism communication: Study of the covers of digital magazines in the pandemic period COVID-192020
Bruno Miguel SousaThe role of integrated marketing communications in brand equity: An exploratory approach2020
Bruno Miguel SousaThe role of technology in monitoring good practices for accessible tourism in the city of braga (Portugal)2020
Bruno Miguel SousaThe role of digital communication in changing population behaviors and regional development2020