Proceedings

Showing 101-120 of 1,011 items.
ResearchersTitleYear
 
Helena Santos-RodriguesIntellectual Capital and Customer Satisfaction at Northern Portugal and Galicia Hotels2024
Elvira Pacheco Vieira, Manuel José Serra da FonsecaThe Role of Digital Marketing in the Process of Musical Events Participation2024
Elvira Pacheco VieiraHow Wine Information Seeking and Event Participation Impact Knowledge and Determines the Purchasing Behavior?2024
Elvira Pacheco VieiraThe Role of Sociodemographic Characteristics on the Journey from Brand Experience to Brand Love and LoyaltyPorto2024
Elvira Pacheco Vieira, Manuel José Serra da FonsecaThe Impact of Using Digital Platforms and Sharing Online Experiences on the Reputation of a Company2024
Elisabete da Anunciação Paulo MoraisSocial Media as a Marketing Strategy in Hospitality: Case Study of the Braga City2024
Elisabete da Anunciação Paulo MoraisDigital Marketing as a Tool to Promote Rural Tourism Ventures: The Case of Casa da Lagoa2024
Laurentina Maria da Cruz VareiroThe Perception of Tourists Regarding the Importance of Influencers in Shaping the Image of a Tourist Destination: The Case of Melgao (Portugal)2024
Laurentina Maria da Cruz Vareiro, Alexandrino Manuel Oliveira RibeiroFinancial Impact of COVID-19: Perspective from the Hospitality and Restaurant Industry2024
Carlos Rompante da Cunha, Vítor José Domingues MendonçaUsing Extended Reality and Machine Learning in Digital Marketing Focusing Tourism2024
Alcina Maria de Almeida R. NunesEvolution of Demand for Portuguese Thermal Spas: An Exploratory Data Analysis of Administrative Data2024
Alcina Maria de Almeida R. NunesClassical Versus Wellness Thermalism: The Case of Portuguese Thermal Establishments Before and After the COVID-19 Pandemic2024
Alcina Maria de Almeida R. NunesHow Sociodemographic Characteristics May Affect the Thermal User's Perception of Illness, Quality of Life, Sleep Quality and Disability. A Portuguese Case Study2024
Fernanda Amélia Fernandes FerreiraLogistics Flow Improvement in a Leather Goods Industry2024
Fernanda Amélia Fernandes FerreiraDevelopment of a Cost Estimation Model in a Furniture Manufacturer2024
Fernanda Amélia Fernandes Ferreira, Daniela MenesesSustainability Innovation in Tourism: A Systematic Literature Review2024
Fernanda Amélia Fernandes Ferreira, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa LiberatoCrisis Management in Business Tourism. An Empirical Study in the Iberian Peninsula2024
Fernanda Amélia Fernandes Ferreira, Fernando Flávio Ribeiro Oliveira FerreiraEnvironmental Corporate Social Responsibility (ECSR) inaPrice-Set Competition Between Private andState-Owned Hotels2024
Fernanda Amélia Fernandes FerreiraStudy of the Time Windows Range Impact on Vehicle Routing Problem2024
Fernanda Amélia Fernandes Ferreira, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa LiberatoMarketing's Impact on Sustainable Tourism: An Empirical Study of Hotel Units in the Northern Region of Portugal2024