Books/Book chapters

Showing 41-60 of 239 items.
ResearchersTitleYear
 
Bruno Miguel SousaSocially Responsible Marketing and Children's Health: Preliminary Insights2024
Bruno Miguel SousaExploring the connection between population health management and patient-centered care in the healthcare marketing mix2024
Bruno Miguel SousaGastronomy, cheese, and the contributions of maketing to territorial identity: A proposal for an exploratory study on "Queijo da Serra" (Portugal)2024
Manuel José Serra da Fonseca, Bruno Miguel SousaThe fashion consumer's attitude when confronted with communication actions of social causes and their influence on the purchase decision2024
Elvira Pacheco VieiraRemote work dynamics: A comprehensive analysis of its effects on engagement and commitment2024
Elvira Pacheco VieiraPreface2024
Elvira Pacheco VieiraThe nexus of corporate sustainability management, accounting, and auditing2024
Bruno Miguel SousaThe importance of relational marketing in health and wellness tourism: A study applied to the northern euroregion of Portugal and Galicia2024
Bruno Miguel SousaA preliminary study on ethics and sustainability in hospitality employer branding2024
Elvira Pacheco VieiraLiteracy, resilience, and financial well-being in higher education students2024
Bruno Miguel Sousa, Ricardo Alexandre Fontes CorreiaPlace Knowledge Management in Promoting Gastronomic Tourism and Regional Development: A Case Study Applied to the Lampreia Festival in Portugal2024
Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa LiberatoDiversity in Tourism Demand and the Revisiting of Sustainable and Pilgrimage Destinations: An Approach to the Ways of St. James2024
Bruno Miguel Sousa, Pedro Manuel da Costa LiberatoCitybranding: Generation of Brands in the Cities of Mindelo and Praia, Cape Verde2024
Bruno Miguel SousaIndustrial tourism and literary tourism: Niche marketing perspective and regional development2024
Bruno Miguel SousaThe role of health marketing in the dissemination of AI and ML Application in Preventive Health2024
Bruno Miguel Sousa, Jessica Patrícia Miranda FerreiraThe importance of internal marketing in companies and its relation with happiness at work2024
Bruno Miguel SousaDigital marketing, artificial intelligence, and online social networks in tourism: Case of the municipality of amares (Portugal)2024
Manuel José Serra da Fonseca, Bruno Miguel SousaMunicipal communication, governance, and the role of the local community: A case study in Guimares (Portugal)2024
Manuel José Serra da Fonseca, Alexandrino Manuel Oliveira Ribeiro, Bruno Miguel SousaRelational marketing applied to the banking sector in Portuguese context2024
Elvira Pacheco VieiraThe presence of brands in the metaverse2024