Books/Book chapters

Showing 41-59 of 228 items.
ResearchersTitleYear
 
Ricardo Jorge CorreiaWillingness to Pay for Ecolabel in Food Products: Mapping Publications Over the Past Twenty years2025
Bruno Miguel SousaUnderstanding Consumers Feelings of Affectivity in the Luxury Car Segment2025
Sérgio Dominique Ferreira LopesExploring the Relationship Between Customer Engagement and Price Sensitivity2025
Manuel José Serra da Fonseca, Bruno Miguel SousaPreliminary Analysis of the Relationship Between Brand and Customer Loyalty2024
Vanda Cristina Rodrigues RoqueThe quality of sustainability reporting of the largest Portuguese companies2024
Bruno Miguel SousaSocially Responsible Marketing and Children's Health: Preliminary Insights2024
Bruno Miguel SousaExploring the connection between population health management and patient-centered care in the healthcare marketing mix2024
Bruno Miguel SousaGastronomy, cheese, and the contributions of maketing to territorial identity: A proposal for an exploratory study on "Queijo da Serra" (Portugal)2024
Manuel José Serra da Fonseca, Bruno Miguel SousaThe fashion consumer's attitude when confronted with communication actions of social causes and their influence on the purchase decision2024
Elvira Pacheco VieiraRemote work dynamics: A comprehensive analysis of its effects on engagement and commitment2024
Elvira Pacheco VieiraPreface2024
Elvira Pacheco VieiraThe nexus of corporate sustainability management, accounting, and auditing2024
Bruno Miguel SousaThe importance of relational marketing in health and wellness tourism: A study applied to the northern euroregion of Portugal and Galicia2024
Bruno Miguel SousaA preliminary study on ethics and sustainability in hospitality employer branding2024
Elvira Pacheco VieiraLiteracy, resilience, and financial well-being in higher education students2024
Bruno Miguel SousaPlace Knowledge Management in Promoting Gastronomic Tourism and Regional Development: A Case Study Applied to the Lampreia Festival in Portugal2024
Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa LiberatoDiversity in Tourism Demand and the Revisiting of Sustainable and Pilgrimage Destinations: An Approach to the Ways of St. James2024
Bruno Miguel Sousa, Pedro Manuel da Costa LiberatoCitybranding: Generation of Brands in the Cities of Mindelo and Praia, Cape Verde2024
Bruno Miguel SousaIndustrial tourism and literary tourism: Niche marketing perspective and regional development2024