Instituto Politécnico de
Bragança
Campus de Santa Apolónia - 5300-253 BRAGANÇA
uniag@ipb.pt
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Researchers
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Bruno Miguel Sousa
Developing a Commercial Ethics Framework for Analysing Marketing Campaigns
2022
Bruno Miguel Sousa
The infl uence of wine storytelling on the global wine tourism experience
2022
Bruno Miguel Sousa
The Loyalty of Generetion Z to Metro do Porto Contribution to Regional Development
2022
Bruno Miguel Sousa
,
Aida Carvalho
Encouraging brand attachment on consumer behaviour: Pet-friendly tourism segment
2022
Bruno Miguel Sousa
Factors influencing the acceptance of financial technology by consumers of traditional financial services in Portugal
2022
Bruno Miguel Sousa
The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal
2022
Bruno Miguel Sousa
Encouraging Internationalization and Sustainable Competitiveness in Construction: A Preliminary Approach in Portugal
2022
Bruno Miguel Sousa
Factors influencing touristic consumer behaviour
2022
Bruno Miguel Sousa
Towards a framework for the global wine tourism system
2022
Bruno Miguel Sousa
Managerial Practices and (Post) Pandemic Consumption of Private Labels: Online and Offline Retail Perspective in a Portuguese Context
2022
Bruno Miguel Sousa
Assessment of the quality of the service perceived in specific contexts of management of a family business
2022
António Borges Fernandes
THE CONTINUED USE OF A SOCIAL NETWORK AND THE MODERATING ROLE OF USERS' NARCISSISTIC PERSONALITIES
2022
Alexandrino Manuel Oliveira Ribeiro
The Balanced Scorecard as a Strategic Management Tool in the Textile Sector
2022
Paulo A. da Rocha Armada de C. Leite
Morningstar Star ratings and the performance, risk and flows of European bond mutual funds
2022
Sérgio Dominique Ferreira Lopes
The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels
2022
Sérgio Dominique Ferreira Lopes
Personal marketing and the recruitment and selection process: Hiring attributes and particularities in tourism and hospitality
2022
Sérgio Dominique Ferreira Lopes
Design and development of a digital platform for seasonal jobs: Improving the hiring process
2022
Sérgio Dominique Ferreira Lopes
Role and effect of traditional markets: The internationally awarded case of Barcelos
2022
Sérgio Dominique Ferreira Lopes
Bridging tourism, architecture, and sustainability: Design and development of an app for contemporary architecture built in Portugal
2022
Fernando Flávio Ribeiro Oliveira Ferreira
Licensing by Fixed-Fee and Two-Part Tariff in a Differentiated Stackelberg Model when the Follower is the Innovator
2022
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